And here I had Media Center duties in the pool.
David Westin reveals the details of Condoleeza Rice's first Masters Monday fulfilling rookie member duties as a greeter at the new(ish) Berckmans Place corporate entertainment venue.
(The former Secretary of State made her green jacket debut yesterday playing golf with Phil Mickelson.)
“We turned the corner to the entrance to Berckmans Place, and there was Condoleezza Rice standing there welcoming all the guests in for the morning,” said Jay Caldwell, of Conway, Ark., who had a Berckmans Place badge for the day.
Caldwell, who said he arrived about 8 a.m., described the experience of meeting Rice as “incredible. We took a picture with her and she introduced herself to all of us. It was over the top.
”She was really just there as a gracious host,” Caldwell added. “A pretty memorable welcome.”
John Helyar & Michael Buteau examined the role female memberships might have played in opening up the potential for increased corporate sponsor revenues that the club can put to grow the game initiatives. The Bloomberg duo report that the club may take in as much as $18 million annually from each of their four primary partners, who also didn't like entertaining their guests off site.
Enter the 90,000 square foot Berckmans.
All 400 weekly passes, costing $6,000 each and providing Masters badges and Berckmans Place access, were sold.
The addition of Berckmans Place has given the Masters-week economy in Augusta a boost, according to Diane Starr, whose Corporate Quarters Inc. rents area homes and condominiums for prices ranging from $3,000 to $30,000. Berckmans increased the supply of Masters badges for up-market patrons, in turn helping boost rental prices this year by as much as 15 percent, she said.