Taylor Made Prepping Non-Conforming "Bunny Slope" Clubs?

Steve Pike with a report and quote from TaylorMade-adidas Executive Vice President Sean Toulon suggesting the company is working on some non-conforming equipment to help grow the game. Considering how much moaning they've done about the governing bodies, I say (A) it's about time and (B) why not?  We'll find out if the equipment rules are really holding golfers back from playing the game.

“We’ll go right to USGA jail with all this stuff,” said Toulon, the implication being the new clubs will not conform to the USGA Rules of Golf.