"The flow and pacing is more of what you would see at a live event if you were there."

Ed Sherman interviews Mike McCarley on all things Golf Channel and this was noteworthy, especially if NBC translates this approach to the U.S. Open broadcast.

The ratings success is due to a lot of things.There are micro aspects. One thing that people haven’t picked up on is that we changed the commercial breaks for live golf. We cut them from 3 minutes on average to 2 minutes to 2:15, somewhere in there. (NBC golf producer) Tommy Roy and I had a long conversation. The average time between golf shots is about 2:15. So instead of going from a tee shot to a commercial to a taped shot of his approach shot to a live shot of him putting, you’re going from a tee shot to a live approach shot and then follow him into the green from there. The flow and pacing is more of what you would see at a live event if you were there.