Open Championship App, Website Updated

Interesting stuff in this from the R&A

For Immediate Release:

FOLLOW THE OPEN CHAMPIONSHIP ON THE NEW OFFICIAL IPAD/IPHONE APP

12 July 2013, Muirfield, Scotland: Golf fans can follow all the excitement and drama of the 142nd Open Championship at Muirfield next week on the new official iPad/iPhone App.

The App has been specially developed for the 2013 Open and will feature a range of digital innovations designed to bring fans closer to the action and give them a unique behind-the-scenes view of the Championship.

Among the many features of the App will be up-to-the-minute live scoring, video highlights of the play and an interactive course guide.  Live coverage from @TheOpen Live and @TheOpen RADIO will be available along with coverage of holes 9, 10 and 11 during the Championship. The Open Timeline offers fans a wealth of historical information about golf’s oldest Major Championship.

The App, along with the Official Open Championship Apps available on the Android, BlackBerry and Windows 8 Mobile platforms, is part of an expanded array of digital content designed to enhance the spectator experience at this year’s Championship.

Michael Tate, Executive Director – Business Affairs at The R&A, said, “We are continually looking at ways to deliver a better experience for spectators and golf fans at The Open Championship. Our fans around the world download our apps in huge numbers and relish being able to interact digitally with The Open.

“The new App will enable people to access a great deal of dynamic digital content from live TV and radio to video highlights and live scoring. It will be an ideal tool for people with handheld devices who will be able to follow their favourite players from wherever they are whether it is at home, in the office or on the move anywhere.”

The U.S. iTunes store link to get the app for iPhones.

The website improvements sound promising. Especially if you have a job and want to get nothing done:

TheOpen.com website enables people to access wall-to-wall live coverage of play on the interactive digital channel @TheOpen Live and through multiple television and radio channels available online. The website’s newly designed video player will allow spectators to watch live and on-demand video seamlessly in the same player.

Users at home can follow comprehensive television coverage of all four days of the Championship from the official broadcasters - the BBC in the UK and ESPN in America on the website.  Scoring has been further enhanced with a new hole statistics section and the interactive course guide features 3D flyovers of all 18 holes of the course as well as extensive information about Muirfield.