Masters: The All Important First Merchandise Center Report

One group of items stood out in the Masters merchandise pavillion and I write about them along with the high price for The Loop.

If you don't believe merchandise is a big deal here, just remember that it's probably the lone event outside the U.S. Open where players have been known to pick up a few items, as Dave Shedlosky writes.

And here are some others that caught my eye, though I've heard there are a few more fun items I haven't seen yet.