In today's USA Today, Craig Handel talks to various golf experts about the need to cater to millennials if golf is to survive. While many of you undoubtedly find these articles depressing, I enjoy when experts openly express almost no clue about the generation they feel we must cater to.
Howler number one:
Between 130 and 160 courses are expected to close this year alone.
“It’s attributable to an aging baby boomer population and millennials watching too much MTV and having an attention span of about 30 seconds,” said Paul Chipok, who specializes in land-use local government work for law firm Gray Robinson.
Yes you know those millennials, sitting in front of their cable TV watching Carson Daly on MTV's Total Request Live every afternoon! Oops, wrong century.
The Great White Shark wants to let all of the modern day Huck Finns of the world do their thing.
Norman said it’s about evolving, trying to figure out how to attract millennials and growing the base again.
“If they want to play in cut-off jeans and a T-shirt at a public facility, let them go,” he said. “If they want to go on the course with a skateboard, let them go. If they want to put an iPod in their ears or play music, let them go.
This is the view, even though most surveys have shown that millennials are intrigued by fashion and bespoke style, something golf could use to its advantage (but after golf just let all of us change into jeans when at a club and not feel dirty walking out of the locker room.)