Make you want to jump out of a helicopter without a parachute? Want to have a mute button chip embedded in your brain? Want to go buy a luxury time piece that your kids will sell on ebay?
These are the kind of important questions that must be posed as we move into a Weather Warning mode and, inevitably, soak up Omega's ad created for last year's PGA Championship. But for reasons only the Madison Avnue minds can explain, the piece featuring the screaching sounds of will.i.am singing to The Script's music is making an ubiquitous return across all major media platforms. Constantly.
In case you've been in a coma and have not seen this wonderful product as it nears its one millionth running, here is the only ad Omega feels that golf fans can handle. And here is the story behind this masterpiece of marketing.
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