Industry Leaders On How They Fell For The Game, Golf's Future

Jim Achenbach at Golfweek.com goes to various golf industry leaders to ask how they fell for the game and where they see it going.

While there are no breakthrough revelations on how these interesting and intelligent people would help the sport going forward, I consider it a breakthrough that not one saw it as the job of governing bodies to create new consumers for the various companies who stand from growing the sport.

I enjoyed this most from Dave Schnider, president of Fujikura USA.

About the game’s future, Schnider compares golf to music.

“When I was growing up, I would never listen to Frank Sinatra,” he said. “Now I do, because it’s really good quality art. In the same way, I think kids will come to the game of golf. I think it will have another resurgence because it’s a fabulous game that can be played for a lifetime.

“I truly believe this in my heart. More players will come to the game because of what the game represents: good people, smart people, men and women who appreciate golf.”

And I believe he's right.