They've Arrived! The Masters Is (Finally) All In On Social Media!

This is exciting for a few reasons. The paltry-for-a-beloved-tournament numbers speak to the previously guarded approach to social media: 408,000 Twitter followers and 125,000 Instagram followers.

A) The Masters folks have already Tweeted and Instagrammed more content the last few days than they have in all the previous years combined. They've even posted photos of players playing weekend practice and of the club scene the Saturday before all the fun begins.

B) This could, I repeat, could mean that we are moving to a day when fans wanting to watch great shots and moments in Masters history do not have to view them through some guys' video of his TV set. So far, no Masters YouTube account, but we'll take the baby steps.

A sampling of some of Saturday's social media:

World Number 1 @jasondayofficial is among the early arrivals practicing for #themasters

A photo posted by @themasters on Apr 2, 2016 at 11:48am PDT




And even a Masters merchandise post, with hashtag!


A refreshing reminder of #themasters #mastersmerch

A photo posted by @themasters on Apr 2, 2016 at 10:45am PDT