This is exciting for a few reasons. The paltry-for-a-beloved-tournament numbers speak to the previously guarded approach to social media: 408,000 Twitter followers and 125,000 Instagram followers.
A) The Masters folks have already Tweeted and Instagrammed more content the last few days than they have in all the previous years combined. They've even posted photos of players playing weekend practice and of the club scene the Saturday before all the fun begins.
B) This could, I repeat, could mean that we are moving to a day when fans wanting to watch great shots and moments in Masters history do not have to view them through some guys' video of his TV set. So far, no Masters YouTube account, but we'll take the baby steps.
A sampling of some of Saturday's social media:
And even a Masters merchandise post, with hashtag!