Long overdue in sports coverage too obsessed with cord cutters and not enough with the DVR have been counterpoints by networks to deal with digital video recorders. We've seen test runs at some changes in how golf tournaments are delivered and now NBC will be all-in on a NASCAR/Indy 500 style split screen approach to commercials at its big upcoming events.
For The Tour Championship, the final nine holes will be presented free of national ads, according to this press release.
Sponsors Coke and Southern Company can be thanked for going along with this, which will give us more time for the points race explanations too!
At the Ryder Cup, NBC will be going full split screen as an an ad with its audio runs on one side, while the golf coverage continues on the other side of the screen. This will spoil some "just a moment ago" drinking games and also make watching via DVR a bit tougher.
Here is the look: