PGA Tour, Twitter Team Up For 70 Hours Of Weekday Coverage

Bloomberg's Scott Soshnick with details of a new PGA Tour-Twitter broadcast partnership that covers 31 events and 70 hours over the course of the season.

Essentially they will provide 60 or 90 minute pre-game show coverage before PGA Tour Live and Golf Channel's weekday coverage commences.

PGA Tour Live has been providing coverage in the pre-Golf Channel window and will continue to be there for its subscriber(s). Theoretically this deal will encourage more to sign up for the paid PGA Tour Live service and gives the Tour more of the digital presence new Commissioner Jay Monahan telegraphed in this Q&A. There is also the big-picture effort to create new distribution channels for eventual Golf Channel negotations when that deal expires in 2021.