Mixed Bag With 2017 Farmers Open TV Ratings

Tiger is back and so are the stout first and second round numbers on Golf Channel.

With Tiger gone for the weekend CBS still was up big over 2016's rain delayed final round, but down slightly from two years ago.

Sports Media Watch with the weekend numbers roundup, where CBS drew a 2.0 rating (3.1 million viewers) for the Farmers Insurance Open final round. 

Even with the big jump, this year’s 2.0 rating is tied as the third-lowest over that span — matching 2009 and ahead of only last year and 2012 (1.8).

Third round action on Saturday had a 1.2 and 1.9 million, up 20% in ratings and 35% in viewership from last year (1.0, 1.4M) and up 9% and 20% respectively from 2015 (1.1, 1.6M).

Weekend lead-in coverage on Golf Channel saw averages of 566,000 (Saturday) and 809,000 viewers (Sunday).

According to SportsTVRatings.com, Friday's Farmers 4-hour telecast on Golf Channel, where Tiger was part of the coverage, averaged 643,000 viewers, including 106,000 from the only demographic that matters.

Thursday's coverage window was also four hours and featured plenty of Tiger, who delivered 784,000/121,000 to the telecast.