The cool kids are gathering in Austin this week prior to next week's WGC Dell Match Play and in a tradition unlike any other, a golf panel was assembled Sunday because, well, someone probably paid for it.
Apparently South By Southwest turned to an automated copy writer or someone from Bruce Lee's artisanal, small-batch, craft scriptwriting team to describe this "Intermediate" gathering.
Remember, I just copy and paste...
Brands must evolve and sports brands are no exception. But sports traditions are sometimes the most sacred of customs and golf may be the most brutal of masters.
It's debatable whether that was an attempted play on words, but the judges'll give it to them. Go on...
Golf is attempting thrive in an era that is changing so rapidly that the way a sport is consumed might be radically different in just one season.
Hmmm...profound, though not entirely accurate until I get a PGA Tour Live press release touting some numbers. Any numbers.
But hey, it's a golf panel at the cool kids conference, so I get the hard sell mode. I'll stop interrupting...
Does a round count at a Topgolf range and is a fan of an irreverent smartphone video worth the same attention as an argyle-wearing TV-watcher?
Ok, I know I said I was done interrupting but seriously? An argyle association?
How can golf keep the attention of potential fans? This panel will explore these challenges, examining what a game that can be burdened with its tradition and but lives by its history needs to do to survive the attention span of a 20-year-old.
Eh-em, golf's history dates back at least 400 years so I'm guessing it'll survive the attention span of today's 20-year-old.
But hey you guys explore, we can't wait to study the transcript for deep, deep thoughts on how to survive the 20-year-old's attention span!