The Guardian's Ewan Murray reports that Sky Sports has lost the rights to next month's PGA Championship, "in what marks an embarrassment to the broadcaster just days after it announced the launch of a dedicated golf channel."
After ten years, Murray says the PGA of America is looking for a new age way of distributing the PGA in the UK. Sky Sports currently broadcasts all of the majors and PGA Tour coverage. The PGA's CCO wheeled out some big words but gave not firm hint as to the model shift, which will be closely watched given that the PGA of America will begin discussing their next television contract later this year or in early 2018.
“Broad distribution, multi-platform distribution is the key objective for us,” he said. “I’m not in a position yet to share all the details but we want the ability to engage golf fans of all ages across all platforms.
“We want the broadest distribution we can possibly have and are very excited about the plan we have in place.”