Whether it was the leaderboard, the low energy (and small) crowds or a Trump effect...or bits of all elements, the U.S. Women's Open appears set to lose its place as the top rated golf telecast of the year.
Not since the 2002 Dinah Shore has the USGA's premier women's event ever lost to another women's major, as noted by Sports Media Watch, but that appears to be likely this year with the KPMG LPGA expected to out-rate the Open.
This year was the fifth of seven in which the U.S. Women’s Open has failed to crack a 1.0 overnight rating. The only exceptions were last year and Michelle Wie‘s win in 2014 (1.7). Wie was forced to withdraw due to injury at this year’s tournament.