"The Other Arnold: Palmer's daughter reflects on the chasm between the brand and the man"

Carve out a few minutes for Michael Bamberger's Golf.com story on Peg Palmer if you haven't already. A year after her father's death, the 61-year-old is celebrating her father's legacy but also lamenting many things, from the production values of her father's funeral to the $25,000 designated for Doc Giffin in the estate. Mostly, however, she fears the Arnold Palmer "brand" will "subsume any real sense of whom her father was."

It's a fascinating read on many levels and clear the 61-year-old has no interest in tainting her father's legacy. However, she's not a fan of some.

The power, the fame, the money, at some point it distorted who he was," Peg said. "Marketing turned Daddy into somebody who was pretty bland, and he was not bland." Mark McCormack and Alastair Johnston and the company they worked for, IMG, comes up often in her conversations. McCormack, the founder of IMG, was a marketing genius. Johnston got the deals signed and tracked the numbers. Peg finds Johnston, a native Scot, to be opaque and cold in their business dealings. But her standards are outside the norm. She is uncommonly giving and open.

For all of her concerns expressed, there was also this endearing image of her father:

"He put the time into his clubs because he loved doing it—he was a man who did what he loved. My dad was a manly man, kind of macho, kind of a chauvinist, but he was also a very creative person. The workshop gave him a chance to be creative. It wasn't mindless repetition. It was part of a process. He was at his most focused, his most engaged, his most peaceful, when he was in the workshop. It was a tonic for him. He liked seeing sparks fly, he liked all the stimuli of the workshop.

"Working on the clubs also kept him in touch with his working-class roots. I think my dad really celebrated the working class, and he felt connected to people who did things for themselves, as he did. That helped him be the architect of his own destiny. Doing things with his own tools, with his own hands, that was part of his identity.