WarnerMedia announced the “pricing and distribution partnerships” for their Tiger Woods vs. Phil Mickelson match, the first ever pay-per-view golf event. Capital One cardholders get 25% off.
We’ll never know how many are sold, but I’m having a hard time seeing huge sales at that price given the general hostility exhibited by the golf audience at having to pay for the first time. Then again, it’s the day after Thanksgiving and reality may set in that there is nothing else on television worth watching!
For Immediate Release:
For Capital One’s The Match: Tiger vs. Phil
Blockbuster Pay Per View Event – Produced by Turner Sports – to Tee Off
Friday, Nov. 23, at 3 p.m. (EST)/Noon (PST) With a Suggested Retail Price of $19.99
PPV Event Reflects New AT&T Combined Resources, Available Through
Turner’s B/R Live, AT&T’s DIRECTV, U-verse and Other TV Providers
WarnerMedia’s Turner will present Capital One’s The Match: Tiger vs. Phil, a highly-anticipated, head-to-head match play competition between golf icons Tiger Woods and Phil Mickelson on Friday, Nov. 23, beginning at high noon PT (3 p.m. ET). The pay-per-view event, hosted by MGM Resorts International at Shadow Creek in Las Vegas, will be widely distributed on PPV with a suggested retail price of $19.99.
Capital One’s The Match: Tiger vs. Phil will be available on PPV through Turner’s B/R Live, AT&T’s DIRECTV and AT&T U-verse. The PPV will be distributed to other cable, satellite and telco operators including Comcast, Charter, Cox, Verizon and Altice in the U.S. and Rogers, Shaw and Bell in Canada through In Demand and Vubiquity (an Amdocs Company). Turner International will facilitate the distribution of live PPV access outside the U.S. and Canada.
Turner Sports is producing all live event coverage while also serving as the exclusive sales and sponsorship partner, in conjunction with Excel Sports Management and Lagardère Sports. As title sponsor, Capital One will collaborate with Turner Sports and Turner Ignite Sports on a number of digital and broadcast integrations leading up to and during the live pay-per-view event and will have cardholder access opportunities for the event as well. Details will be released leading up to the event on how Capital One cardholders may receive a one-time discount for 25% off B/R Live. Additionally, Capital One is the official bank and credit card of Capital One’s The Match: Tiger vs. Phil, as well as the preferred payment card on B/R Live.
AT&T is the official 4K sponsor of The Match, which will be broadcast on DIRECTV’s 4K live event channel 106*. In addition to live pay-per-view event coverage, accompanying content will be distributed across wide-ranging Turner, WarnerMedia and AT&T platforms including:
HBO Sports and its groundbreaking 18-time Sports Emmy ® Award-winning 24/7 reality franchise will capture all the excitement leading up to the match;
Bleacher Report and its wildly-popular House of Highlights, which recently surpassed 10 million followers on Instagram, will offer comprehensive highlights and behind-the-scenes content;
Turner’s TNT will also televise programming with select content from the event in the weeks following the live competition.
B/R Live, Turner’s new premium live sports streaming service, will offer the most direct access to purchase the PPV event across any digital platform. B/R Live is available at https://live.bleacherreport.com; by downloading the B/R Live app through iTunes or Google Play; and/or via Apple TV, the Roku platform and Amazon Fire TV.
As previously announced, the winner of this blockbuster, winner-take-all showdown between two golf legends will walk away with $9 million. During the live event competition, both Woods and Mickelson will selectively make side challenges against one another. For instance, Woods or Mickelson could raise the stakes by challenging the other to a long-drive, closest-to-the-pin or similar competition during a hole as they play their match, with money being donated to the winning golfer’s charity of choice.
Turner Sports and its Turner Ignite Sports is simultaneously working closely with additional marketing partners to elevate their brands within this once-in-a-lifetime opportunity, tapping into award-winning live events, experiential and creative marketing solutions. As associate sponsor, Audi will serve as the official automotive partner for Capital One’s The Match: Tiger vs. Phil. Along with having on-air and on-course signage, the auto brand will host the Audi Driving Range and will have a variety of vehicles on display for attendees. AT&T is also sponsoring the event, serving as the official wireless and data services partner and will present drone course coverage for the first time at Shadow Creek.
The media rights agreement with Turner was completed in partnership between CAA Sports, Excel Sports Management and Lagardère Sports. Excel and Lagardère Sports, who represent Woods and Mickelson respectively, are also the event organizers for The Match. Broadcast talent and other event specifics for Capital One’s The Match: Tiger vs. Phil will be announced in the coming weeks.