Golf World’s Dave Shedloski takes a deep dive into The Match and how the Tiger-Phil event came together. You’ll have to wade through some self-congratulatory stuff and mentions of activations and next-generation deals, but it’s a great read for anyone interested in the anatomy of a deal.
There were also a few details that stood out worth commenting on. Starting with this on the rights fee, which would
No, this will be an intense competition between two rivals—the bitter kind for many years—who have forged a friendship, an alliance and a nameless joint-entity shell company into which cash already is flowing, thanks to the fee WarnerMedia’s Turner paid (much higher than the reported $10 million) for the rights to the more commercially catchy property known as “Capital One’s The Match: Tiger vs. Phil.”
Much higher than $10 million in rights for one day. That’s giving new meaning to loss leader!
The origins of the event surprised me:
The concept for The Match began with a hypothetical question between two Hollywood friends, CAA’s Jack Whigham, the agency’s co-head of motion picture talent, and one of his clients, Bryan Zuriff, a producer whose credits include the film, “Jobs,” and the Showtime series “Ray Donovan.”
Zuriff, a golf enthusiast who was a huge fan of “The Skins Game” that used to occupy Thanksgiving weekend, is that creative type who has a million ideas running through his mind at all hours.
The story ultimately confirms the “franchise” concept in play.
All along the plan has been to create a franchise of high-stakes matches. So, too, is the aspect of players squaring off, said one source, “for a full PGA Tour purse in one-day events.” In other words, taking the tour’s concept of early-round featured pairings to a new level with an immediate payoff.
Woods and Mickelson would own such a series, which Loy said could include the two competing together as teammates. That would have the unmistakable feel of Challenge Golf, the 1960s TV series in which Arnold Palmer and Gary Player were the featured team against a collection of high-profile professionals. “We hope to see other players involved. You might see Phil and Tiger against players at the top of the world rankings, or two players from the same nation,” Loy said. “But, obviously, a lot depends on the pay-per-view numbers. We’re optimistic about it.”
Still comes down to the numbers.