I’m less excited about predictive data stuff since I actually know that golf is totally unpredictable, but also because the limited galleries and two-player format will incorporate live drones into the visuals. Woohoo! Finally! (Fox tried a few years ago at Chambers Bay but the technology has improved.)
As for the hole-by-hole lines and gaming elements, those are only as fun as the cleverness of the “props”—will Tiger twirl the club after his drive—and the ability to join to contribute to the MGM bottom line.
The side challenges component will all come down to the players and what they are able to pull off on the spot, but certainly seem interesting.
For Immediate Release:
Turner Sports’ Presentation of Capital One’s The Match: Tiger vs. Phil
PPV Event – Friday, Nov. 23, at 3 p.m. ET – to Incorporate
First-of-its-Kind Innovations for Live Golf
PPV Broadcast to Include First-Ever Use of Predictive Data for Each Hole;
In Addition to Proprietary Data Stream Provided by MGM Resorts Race & Sports Books
Live Drone Coverage Presented by AT&T & Unprecedented Access to Woods & Mickelson Among Innovative Technologies Bringing Viewers Inside the High-Stakes $9 Million Match Play Competition
Turner Sports’ exclusive coverage of Capital One’s The Match: Tiger vs. Phil, the blockbuster pay-per-view event featuring the iconic Tiger Woods and Phil Mickelson, will incorporate a number of innovative concepts into the live golf presentation including first-of-its-kind integrations centered on predictive data. The match will take place Friday, Nov. 23, at Noon PT / 3 p.m. ET with a suggested retail price of $19.99.
The broadcast will include real-time, hole-by-hole statistics that will be displayed on screen to forecast the probability of certain outcomes during the match. The data is based on a model and algorithm that combines ShotLink Intelligence with characteristics of Shadow Creek to calculate the likelihood of various scenarios to occur. Separately, after a hole has concluded, the broadcast will integrate a proprietary data stream provided by the MGM Resorts Race & Sports Books – in association with the MGM/GVC Interactive Gaming Joint Venture – to deliver odds, moneyline and other information associated with the golfers’ performance.
Both Woods and Mickelson will selectively make side challenges against one another during the live competition. For instance, Woods or Mickelson could raise the stakes by challenging the other to get closest-to-the-pin; whether one of them can make a crucial putt from 10-feet away; the chances of getting “up-and-down” from a certain location on the course or similar competition during a hole as they play their match, with money being donated to the winning golfer’s charity of choice.
Live PPV coverage will also integrate enhancements that will provide fans with unprecedented access to Woods, Mickelson and Shadow Creek including:
Woods and Mickelson, along with their caddies, mic’d throughout the entire event, to capture the strategy and competitive banter that takes place during the winner-take-all $9 million match play competition;
Live state-of-the-art drone coverage – “Drone View by AT&T” – delivering camera angles that have never been seen before for a live golf event;
Data elements from Toptracer, presented by Capital One, that will display real-time trajectories and flight path for each shot;
The use of Virtual Eye real-time golf animations;
A variety of super slo-mo cameras to provide more defined coverage of specialty shots on the course.
As previously announced, Capital One’s The Match: Tiger vs. Phil will be available on PPV through Turner’s B/R Live (available now for purchase), AT&T’s DIRECTV and AT&T U-verse. The PPV event will be distributed to other cable, satellite and telco operators including Comcast, Charter, Cox, Verizon and Altice in the U.S. and Rogers, Shaw and Bell in Canada through In Demand and Vubiquity (an Amdocs Company). AT&T is the official 4K sponsor of The Match, which will also be broadcast in 4K High Dynamic Range (HDR) on DIRECTV channel 106 for $29.99*. Turner International will facilitate the distribution of live PPV access outside the U.S. and Canada.
In addition to live pay-per-view event coverage, accompanying content will be distributed across wide-ranging Turner, WarnerMedia and AT&T platforms including:
HBO Sports and its groundbreaking 18-time Sports Emmy ® Award-winning 24/7 reality franchise will capture all the excitement leading up to the match when it airs Tuesday, Nov. 13, at 10 p.m.;
Bleacher Report and its wildly-popular House of Highlights, which recently surpassed 10 million followers on Instagram, will offer comprehensive highlights and behind-the-scenes content;
Turner’s TNT will also televise programming with select content from the event a week following the live competition.
The media rights agreement with Turner was completed in partnership between CAA Sports, Excel Sports Management and Lagardère Sports. Excel and Lagardère Sports, who represent Woods and Mickelson respectively, are also the event organizers for The Match.
There is also a new trailer featuring people when their forces were higher, more nasal infused and so, so young: