Tiger has giggled at the annual Forbes measurements of his wealth and in recent years it was very believable that he was no where near the figures.
But as Kurt Badenhausen writes, Tiger’s comeback along with his win at East Lake and new Discovery deal suggest he’s about to have a lucrative run to the tres-comma club. At least, as Forbes sees it.
Woods' current sponsors include Nike, TaylorMade, Bridgestone, Monster Energy, Hero MotoCorp and Kowa.
Kowa, of course. How could I have forgotten?
Woods’ agent, Mark Steinberg, has been inundated with sponsorship and business opportunities since Woods’ victory at East Lake Golf Club in Atlanta.
The golfer signed a multi-year content deal this fall with Discovery’s new over-the-top (OTT) streaming service, GolfTV, which launches in January. Woods will do weekly golf instructional videos and give fans a look into his “life, mind and performance.” In a press release announcing the news, Woods said: “I want to talk to golf fans and golfers everywhere, directly, and straight from me.”
Translation: I’ve got equity, baby!