Steiny to Tiger today: "do you need a Late Night With Jimmy Fallon mug? Or some Colbert merch? Maybe some Pyeonchang logoed ski caps? I've got gift packages pilling up here from Lazarus and McManus..."
The latest ratings bump courtesy of Tiger Woods:
NBC SPORTS’ FINAL-ROUND COVERAGE OF ARNOLD PALMER INVITATIONAL PRESENTED BY MASTERCARD SCORES HIGHEST-RATED OVERNIGHT AT EVENT IN SIX YEARS
Arnold Palmer Invitational and Valspar Championship Post Two Highest-Rated Final Round PGA TOUR Telecasts (Non-Majors) on Any Broadcast Network since the 2015 Wyndham Championship
ORLANDO, Fla., March 19, 2018 – Record viewership of the PGA TOUR continued this weekend for NBC Sports Group at the Arnold Palmer Invitational presented by Mastercard. Sunday’s final-round coverage on NBC (2-6:45 p.m. ET) delivered a 3.6 overnight rating, +136% vs. 2017 and the highest-rated final round at this event in six years. Combined with last week’s final round viewership at the Valspar Championship (5.1 overnight rating) these rank as the two highest-rated final-round PGA TOUR telecasts (non-majors) on any broadcast network since the 2015 Wyndham Championship. Golf Channel’s Sunday final-round lead-in coverage earned a .97 overnight rating, the highest at this event in five years. Across NBC and Golf Channel’s coverage, more than 12 million minutes were streamed, +683% vs. 2017.
ADDITIONAL SUNDAY NOTES
· Sunday’s final-round coverage on NBC peaked to a 4.89 from 5:15-5:30 p.m. ET.
· Golf Channel’s lead-in coverage peaked to a 1.24 from 1:30-2 p.m. ET.
Saturday’s third-round coverage earned a 2.29 overnight rating on NBC (2:30-6 p.m. ET), +92% vs. 2017 and the highest-rated at this event in five years. Golf Channel’s lead-in coverage (12:30-2:30 p.m. ET) earned a .95 overnight rating, +126% vs. 2017. Nearly 5.3 million minutes were streamed, +511% vs. 2017.