Saturday's third round of the 2018 Masters saw a nice increase while Sunday's finale with Patrick Reed and Rory McIlroy in the final group was up 16%.
We see ratings increase numbers like that all the time, but when it's The Masters that means we're talking about a lot more eyeballs, two million to be exact: 13.027 million average television viewers versus 11.051 million last year.
Also note the streaming numbers at the very end.
CBS SPORTS’ 2018 MASTERS THIRD-ROUND COVERAGE EARNS RATINGS INCREASE OF 24%
CBS Sports’ third-round coverage of the 2018 Masters on Saturday, April 7, earned an average household metered market rating/share of 5.7/13, up 24% from last year’s 4.6/11.
This year’s third-round rating peaked with a 6.1/14 rating/share from 5:45-6:00 PM, ET and a 6.1/13 from 6:15-6:30 PM, ET.
Top Five Rated Markets:
1. Ft Myers-Naples – 10.1/22
2. Greenville-Spartanburg-Asheville- 10.0/18
3. Greensboro-High Point-Winston Salem- 9.7/17
4. Dayton- 9.6/18
. Louisville- 9.3/18
And Sunday's news...
CBS SPORTS’ 2018 FINAL-ROUND MASTERS COVERAGE DELIVERS INCREASE IN VIEWERSHIP OF 18%
MASTERS FINAL-ROUND IS HIGHEST-RATED AND MOST-WATCHED GOLF TELECAST SINCE MASTERS IN 2015
DIGITAL STREAMS OF ENTIRE TOURNAMENT DRAW RECORD VIEWERSHIP
CBS Sports’ final-round coverage of the 2018 Masters on Sunday, April 8 was seen by an average of 13.027 million television viewers on CBS, an increase of 18% from last year’s final round (11.051 million), according to Nielsen live plus same day fast national ratings.
Yesterday’s coverage earned an average national household rating/share of 7.9/18, an increase of 16% from last year’s 6.8/16.
This year’s final round was the highest-rated and most-watched golf telecast since the final round of the Masters in 2015 (8.8/20; 14.231 million viewers).
The final round peaked with a 9.9/21 rating/share and 16.836 million viewers from 6:15-6:30 PM, ET.
CBS Sports’ live streaming video coverage of the 2018 Masters Tournament, featuring four channels of golf action available on CBS Sports and Masters digital platforms, drew record viewership with 873 million total minutes of coverage streamed, an increase of 110% from 2017.