Bellerive: PGA Hopes To Do $2 Million...In Hat Sales Alone

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To say the good folks of greater St. Louis are excited about the PGA Championship may be an understatement given that the PGA's director of merchandise has hat makers on speed dial in anticipation of second and third orders. 

Stu Durando in the Post-Dispatch talks to Mike Quirk about expectations for sales at Bellerive and shares some eye-opening numbers about hat sales. 

There are 64,000 in stock, waiting to replace those that are sold. And the expectation is that more may need to be ordered before the event ends Aug. 12. Mike Quirk, the senior director of merchandising and licensing for the PGA, believes hat sales could hit 100,000 over 10 days.

And they only scratch the surface for the business that is expected.

“I’d be lying if I didn’t say we’re hoping it will be the best PGA Championship ever,” Quirk said of merchandise sales.

So yes, at $28 a pop on average, Quirk

Quirk has an idea of how much is expected to be spent, but he’s not saying. But to get an idea, the hats, which average $28, will generate more than $2 million in sales based on Quirk’s projections.