Today’s announcement was the first time I’ve ever heard of Popstroke, which already has one Port St. Lucie, Florida location. But by all appearances the concept is pretty simple: a modernized version of putt-putt courses, apparently minus the bad sound systems, windmills and pirate themes.
Essentially, a Topgolf vibe, only with a fun putting course, better food and TV’s to watch sports. Pricing seems reasonable, assuming the technology works and it’s fun.
Given how much Topgolf is thriving, the concept seems pretty smart. Tiger’s backing can’t hurt.
Adam Schupak with some of the details for Golfweek, including the basic structure of the venture and this related to the experience:
The PopStroke experience is enhanced with a technology platform consisting of the soon-to-be released electronic scorekeeping golf ball, the “iPutt” ball. The ball transmits scores electronically to the custom PopStroke app, which can be downloaded in the Apple and Android App stores. Players will be able to compete against each other in a tournament environment while earning “Pop Bucks” through the PopStroke loyalty rewards app program.
Schupak also notes that the company board’s initial makeup includes PopStroke founder Greg Bartoli and Pete Bevacqua, former CEO of the PGA of America and president of NBC Sports.
Compared to Topgolf, the footprint needed for one of these appears quite small. From Google Earth: