Ourand Predicts PGA Tour Broadcast Incumbents To Return, GolfTV Will Get Digital Rights

In his 2020 predictions column, Sports Business Daily’s media writer John Ourand says this about the PGA Tour television rights negotiations:

Incumbent broadcasters CBS and NBC Sports Group will renew their PGA Tour deals, including Golf Channel. What’s particularly interesting about this deal, though, will be the tour’s U.S. digital rights. After initial interest, talks with Amazon will not materialize, and ESPN+ will put in an aggressive bid. But the tour ultimately will decide to sell its digital rights to Discovery, which will make it part of its GolfTV business.

The latter portion of his prediction would be fascinating given the enticing possibilities of including Amazon and/or ESPN/Disney as a media partner given how established both already have become in the streaming world.

Of course it’s all a prediction at this point and news of deal particulars could drop any moment.

Which reminds me, a new Mandalorian drops Wednesday!

**Not long after this post went up, the Forecaddie reported the retirement of CBS producer Lance Barrow at the end of 2020. The longtime head of their golf team replaced the late Frank Chirkinian.