From an unbylined AP story:
Apex Marketing Group, a branding consulting company, estimated the media exposure for Nike to be worth more than $22 million. Nike Inc.’s stock rose less than 1% Monday.
Shares of energy drink maker Monster Beverage Corp., a sponsor whose green logo appears on Woods’ golf bag, gained about 2%.
Other golf companies that aren’t connected to Woods also saw a boost. Club maker Callaway Golf Co.’s stock rose 1.5%. And Acushnet Holdings Corp., maker of golf balls and other golfing equipment, added 1.7%.
Sam Weinman explained the bizarre correlation between Woods success and the markets six years ago. Are we headed there again?