The Thinking Behind Pebble Beach's U.S. Open Has Nothing To Do With The Patriots Logo, Really

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Even though Pebble Beach Company CEO Bill Perocchi calls himself the “biggest Patriot fan in California” and worked with the agency developing this year’s U.S. Open logo, I’m sure there was not Patriots influence whatsoever in the crafting process. None!

According to’s Jessica Marksbury, the Hooray Agency’s Steve Seghers was looking to design a logo that “captured the legacy, the commitment to national pride, and the passion of golf and sport enthusiasts around the world".

Apparently the “wavy embellishment” under the lone Cypress “represents the crashing waves off Pebble’s 7th and 8th holes, as well as the wing of America’s national symbolic bird, the bald eagle,” and NOT the Patriots logo.

Furthermore, Marksbury writes, “each stripe on the wave embellishment represents a year that Pebble Beach has hosted the U.S. Open. There are six total: 1972, 1982, 1992, 2000, 2010 and 2019.”

And it’s just a coincidence that the Patriots have won….drum roll please, six Super Bowls since 2002.