Tiger playing late enough for the east and west coast to enjoy him certainly helped, but overall interest appears solid for the 2019 Open at Royal Portrush. So far at least.
For Immediate Release:
BEST OVERNIGHT RATING IN FOUR YEARS FOR
THURSDAY’S OPENING ROUND OF THE 148TH OPEN
Opening Round Earns Highest One-Day Streaming Total for NBC Sports
at The Open, 55.1 Million Minutes (+48% YoY) Across All Platforms
PORTRUSH, Northern Ireland, (July 19, 2019) – Thursday’s opening round coverage of The 148THOpen on GOLF Channel was the highest-rated opening round at The Open since 2015. Coverage averaged a .84 Overnight rating for the eight-hour telecast (8A-4P ET), up 6% vs. 2018, and it becomes the highest-rated opening round at The Open on GOLF Channel (2016-’19).
Opening round coverage peaked with a 1.0 rating from 11:15-11:45 a.m. ET. Early coverage of the opening round (1:30-8A ET) earned a .33 Overnight rating, +22% year-over-year (.27), and also becomes the best Overnight for early opening round coverage of The Open on GOLF Channel (2016-’19).
Golf Central Live From The Open (4-5P ET, .41) becomes the highest Overnight rating for any Thursday hour of Golf Central Live From (other than Thursday at the 2019 Masters) since Thursday at The Open in 2018 at Carnoustie. Thursday Total Day (6A-3A ET, .47) is GOLF Channel’s highest Total Day Overnight rating since Friday of The Open in 2018 at Carnoustie (7/20/18, 6A-3A, .51).
Opening round coverage also earned the highest one-day streaming total on record for NBC Sports at The Open (2016-’19). Thursday’s coverage saw 55.1 million minutes streamed across all platforms (+48% vs. 2018), including marquee groups, complementary feeds and on www.TheOpen.com (U.S.)
Golf’s original championship made its highly-anticipated return to Northern Ireland for the first time in 68 years on Thursday at Royal Portrush Golf Club. Live second round coverage continues Friday on GOLF Channel until 4 p.m. ET. Early coverage of the third and final rounds will begin on GOLF Channel on Saturday-Sunday, before shifting to NBC for the majority of play, tracking those at the top of the leaderboard as they attempt to earn the distinction of “Champion Golfer of the Year”.