Workday Moves (To Yet Another) Sponsorship, This Time The Memorial And Likely Dooming Steph Curry's SF Event

The almost schizophrenic movement of Workday around various golf tournament sponsorships is too bizarre to try and recap and not particularly interesting unless corporate ADD is your thing.

So just when you thought the company had found a superb sweet spot in sponsoring and hosted by Steph Curry at TPC Harding Park, they are replacing Nationwide as presenter of The Memorial. (Here is the full release detailing the 10-year deal with the quotes they might live to regret given Workday’s attention span.)

Either way, The Memorial will always be fine. And while the most important part remains—proceeds benefitting the amazing Nationwide Children’s Hospital—the loss of the Columbus-based blue-chip sponsor in Nationwide is not ideal.

With the Tour’s 2021-22 schedule far from finished, we don’t know the status as of yet for the Curry event slated to debut in the fall, but as Ron Kroichick notes for the Chronicle, today’s news and the inclusion of Curry’s Play. as a Memorial beneficiary, it doesn’t look good.

The Chronicle reported last week that the Curry event probably would not take place in 2021, but now its long-term future appears all but dead.

Workday, the finance and human-resources software company based in Pleasanton, previously was in line to become title sponsor of Curry’s event. But the company grew worried about making a heavy financial commitment to a new tournament in San Francisco, sources told The Chronicle last week, given lingering uncertainty about coronavirus restrictions.

If you are thinking Harding Park’s sudden double whammy abandonment looks odd given the success of 2020’s PGA Championship, you are not wrong. The course lost the 2026 Presidents Cup in lieu of the Curry event and now appears to be a free agent despite producing an compelling finish and most important above all else, major championship conditions.