NASCAR, XFL Stealing Eyeballs? 2020 Honda Classic Ratings Down

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NASCAR’s Auto Club 400’s 2.9 Nielsen average easily beat out the Honda Classic won by Sunjae Im. According to Showbuzzdaily.com, the 2020 Honda on NBC drew a 1.67 overnight rating, down nearly 30% from last year’s 2.4, also on NBC.

The slide continues a tough start to 2020 for golf ratings, which have now seen ten straight broadcast television windows down. Most recently, the WGC Mexico City saw weekend ratings drop 37% Saturday and 18% Sunday despite an excellent leaderboard and finish.

Possible influences? NASCAR’s renaissance built on improving race intrigue and even the XFL’s sliding ratings still make a dent. (Sports Media Watch’s Paulsen on the XFL’s ratings).

The fall is noticeable because both events featured compelling final rounds and did not feature Tiger Woods to influence ratings.

Other notes:

-Saturday’s third round 1.17 rating on NBC was down from a 1.4 (2.1 million avg viewers).

-Sunday lead-in coverage on Golf Channel fell from a .8 in 2019 to a .47 in 2020