Guardian: Premier Golf League Delivers Player Offer Letters, European Tour Talks Continue

There were glimmerings of possible Premier Golf League activity recently when Jon Rahm was overheard discussing something team-driven to Viktor Hovland (perhaps influencing why the world No. 2, on the cusp of moving to No. 1, did not make the Memorial Featured Group coverage).

Now The Guardian’s Ewan Murray reports several interesting developments: formal offer letters have been sent to players, the European Tour issued a soft non-denial denial over possible partnership discussions, hundreds of millions in guaranteed money are on the table despite the global pandemic, and Murray even references the PGA Tour’s new TV deal possibly funding “commercial incentives” to players.

Those who have been linked with the breakaway include Phil Mickelson, Adam Scott, Henrik Stenson, Brooks Koepka, Justin Rose, Rickie Fowler and Paul Casey. The PGL declined to comment on recent events when approached. Yet whether the PGL can convince elite golfers to offer a commitment against the PGA Tour in particular remains to be seen. As part of a recently agreed broadcasting deal, the PGA Tour agreed to offer commercial incentives to players who provide the greatest value.

The idea of directly paying some players would be a new path for the PGA Tour after remaining principally an independent contractor-driven organization.

Meanwhile in Europe, Chief Keith Pelley has been largely dismissive of the concept even though his Tour and the PGL seem like a potential partnership fit, particularly now that the pandemic has hit the Tour especially hard. This week’s British Masters is playing for 1,250,000 Euros.

As recently as June Pelley told the McKellar podcast that partnership conversations with the PGA Tour have never been stronger.

Intriguingly, Raine is also understood to have held talks with the European Tour. This at least infers an increased willingness to involve golf’s existing stakeholders in the PGL plan. When asked about such discussions, a European Tour spokesperson said: “For the past couple of years we have been proactively sought out by a number of private equity companies, all of whom recognise the strength and influence of the European Tour across golf’s global ecosystem.”

Hardly a denial.

The heightened efforts of the league’s backers were first reported here at GeoffShackelford.com in January and have been declared dead on arrival at various points after Rory McIlroy, Brooks Koepka and Jon Rahm all pledged their preference to play the PGA Tour.

Meanwhile, another Raine Group-backed enterprise, the Premier Lacrosse League, makes its second season debut tomorrow in the United States on NBC.