The only course that will remain difficult under all conditions will be one that is designed and kept for golf of a stereotyped, monotonous character, and this makes a most uninteresting proposition. BOBBY JONES

Available via Amazon (US): Golf Architecture For Normal People

Barnes And Noble (online and in stores)

Amazon Australia

Bookshop.org option to support local independent bookstores.

Reviews:

"Golf Architecture for Normal People . . . should be required reading for those who are not ashamed to admit they know little about the subject, and for those who think they do . . . . Golf course architecture geeks have trouble slimming their thoughts down to bite-sized chunks, but Shackelford has achieved a remarkable success here." —Independent (Ireland)

"From the relative newcomer who’s slowly getting hooked to those that have played the game for most of their lives and think they know a thing or two, Golf Architecture for Normal People provides a solid and sober perspective that will help everyone recognize why some golf courses are worth playing more than once while a single trip around others is all you’re ever likely to want or need." —Links Magazine.

“It’s a wonderful book. An easy read that arrives just in time for your summer reading list. If you’ve never thought about how an appreciation for course design could heighten your enjoyment of the game, you must check this out.”—The Peterborough Examiner

"As in his prior publications, in his newest book Shackelford shows a deep appreciation for what can be done to create a golf course that appeals to the broadest possible golfing audience…Shackelford’s prose is succinct, often witty, and accessible."—Cape Gazette

"Author, blogger and golf architecture expert Geoff Shackelford, who helped Gil Hanse design Rustic Canyon and restore 2023 U.S. Open host Los Angeles Country Club, taps into his passion by creating a guide that helps every golfer understand the nuances of course design. Published by Tatra Press, the 164-page hardcover book is a must-read for every golfer to better understand the game they love." —Golf Pass

"Shackelford provides an informative picture [and]...sprinkles in history lessons about those who planted the game's architectural roots, defines common terms and helps you hone your eyes when it comes to identifying some of the tricks of the trade."—FORE Magazine

"This new book does a great job demystifying golf course design ideas for average players, but can also be a beneficial read fro PGA Professionals and other golf course employees to get a better understanding of their home courses." —PGA Magazine

“Shackelford will guide the reader to an enriching understanding of design. Consider it a primer on the fascinating subject of course architecture. If you don’t know what a template hole is, or a Biarritz, or a Redan, or a Punchbowl, you will be gently educated, and perhaps enjoy playing a course with any of these holes that much more. There’s a lot here, packed into 160 pages.” LORNE RUBENSTEIN, ScoreGolf

April 01, 2021

2021 U.S. Open: USGA Looking To Repurpose "From Many, One" Slogan

April 01, 2021/ Geoff Shackelford

Two expensive casualties of the pandemic are facing different futures.

While the PGA Tour’s “Live Under Par” slogan rehabs somewhere in the glossy new Global Home, multiple sources say the USGA is looking to repurpose its qualifying-inspired “From Many, One” campaign for the 2021 U.S. Open.

With Torrey Pines expected to see severely reduced fan capacity, the USGA saw an opportunity to reimagine its expensive spend. Brand experts applaud the organizations dexterity.

“From many spectators to one would confirm to all the severity of the financial hit they are taking while also utilizing existing messaging,” said advertising consultant Action Fitzpatrick. “Most of your creative is already done, so really it’s just a matter of inboarding your lead flows, standing up your rollout and tweaking the font colors to reflect a more somber tonality.”

Whiteboard alternatives of “From Many, One” have been spotted at the USGA’s Far Hills headquarters. A source not authorized to speak shared this image from a conference room:

Note the USGA’s former “For The Good Of The Game” slogan has been crossed off and is an unlikely option.

The USGA has not responded to a request for comment.

Geoff Shackelford

Geoff Shackelford is a Senior Writer for Golfweek magazine, a weekly contributor to Golf Channel's Morning Drive, is co-host of The Ringer's ShackHouse is the author of eleven books.

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