Why The PGA Tour Is Cracking Down On The Unruly Behavior It Encouraged

Wait, that wasn’t the headline to Adam Schupak’s commentary after last week’s PGA Tour announced plan to crackdown on “unruly” behavior.

It might as well have been since it’s a crackdown necessary, in part, because the get-young desperation got the best of them. Who could have seen that? Obviously not the Global Home’s high-priced adults.

Schupak writes:

The level of decorum at all professional sports has eroded, but as Rory McIlroy pointed out golf was different. It held itself to a higher standard. Yell, “Miss it, Noonan,” when a player was putting and you’d get a slap in the head just as in “Caddyshack.” But it wasn’t that long ago – before golf’s COVID bump – that the game was supposedly dying and the industry was collectively in full desperation mode, trying everything from 15-inch cups to Foot Golf to attract new golfers. The PGA Tour, facing a Tiger-less future, went so far as to build its current marketing campaign around an inclusive, “Live Under Par,” motto that encouraged selfie-nation to get close to the action, document their encounters and share it all on their various social media platforms. Oh, and can you fill out this release form from the Tour’s legal department so it can include you in its next boffo TV campaign.

The Tour was so willing to cater to a younger demographic that it tolerated the “Baba Booey” and “Mashed Potatoes” screams and welcomed the Cameron Crazies-like behavior from other sports.