"Until such time as the composition of the the LPGA Board changes, they'll keep hiring Marketing people ala the 'Brand Lady.'"

Jim McCabe writes about the strong marketing background of new LPGA Commissioner Whan:

“These are difficult times, but he will bring a lot of skills to the job,” Rugge said. “He is a solid marketing guy,” adding that Whan is "full of energy” and "has plenty of ideas.”

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WHEW! New LPGA Commish Unleashes All Of The Essential Business Jargon In First Press Release!

I was worried we might get some straight shooter but judging by his first press release quote, new LPGA Commissioner Mike Whan is going to pick up right where the Brand Lady left off, at least in the B-speak department. More on that momentarily.

Ron Sirak's story about the Oct. 28 announcement appeared first and he calls the naming a "bit of a surprise." Golfweek was first to post on Twitter, linking Beth Ann Baldry's story noting Whan's bio.

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