+207%

There have been plenty of Tiger-bounces, but this has to rank as one of his greatest ratings gifts:

RATINGS ROAR AGAIN FOR CBS SPORTS’ COVERAGE OF PGA TOUR’S
“AT&T NATIONAL” FINAL ROUND WITH 207% INCREASE

CBS Sports’ final-round coverage of the PGA TOUR’s AT&T NATIONAL, which saw host Tiger Woods win his tournament with a birdie at the 16th hole and pars at 17 and 18 to beat Hunter Mahan by a stroke, on Sunday, July 5 (3:00-6:30 PM, ET) scored an overnight household rating/share of 4.6/11, up +207% from last year’s 1.5/3 in the metered markets.

Sunday’s 4.6/11 was the highest rating for a PGA TOUR event (non-major) on CBS Sports since a 4.6/9 for the final round of the BUICK INVITATIONAL (1/27/08) and the highest rating for the final round of the AT&T NATIONAL since the inaugural event in 2007.

Sunday’s final-round rating peaked at a 6.3/14 from 6:00-6:30 PM, ET.

CBS Sports' third-round coverage of the AT&T NATIONAL on Saturday, July 4 (3:00-6:00 PM, ET) earned an overnight household rating/share of 2.6/7, up +100% from last year's third round 1.3/3 in the metered markets.

Update on Monday, July 6, 2009 at 11:29 AM by Geoff

Since Tiger interest seems to be greater than ever, there's an iphone app now devoted to following his every move on the golf course.

Comments

[Chuck]

Wasn't yesterday bad enough for Anthony Kim, without additionally noting that ratings double when he's not winning? (2008 versus 2009.)

Fortunately for Kim, he might not even learn about this tv ratings statistic until a reporter tells him, at the 2016 Ryder Cup...

[Jim]

+207%

That just means it can go the other way too.

[jason]

Elephant in the room: Tiger Woods is bigger than the sport of golf.

[JohnR]

Surprisingly I thought there were more commercials than normal making the show agonizing to watch. I could be wrong as I don't watch many regular tour events. Can't comment on the audio as I watch with no sound.

John

[Ky Laffoon's Ghost]

So this means that this year 954 out of 1000 TV households were not tuned into the AT&T National, while last year 985 out of 1000 were not tuned in?

[dsl]

KLG - ha! Great point.