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« Tiger Photographed Jogging By Noted Sports Photographer! | Main | First Tiger Statement-Reading Question: What Timing! »
Wednesday
Feb172010

"I have not talked to Accenture about this, no."

Tim Finchem's back-of-the-room press gathering was not one of his best. But that's his fault for serving at the behest of Team Tiger, to date one of the worst crisis management operations of all time.

Regarding Accenture, former Tiger sponsor and host of this week's now severely overshadowed event...

Q. Any feeling it's undermining this tournament?

TIM FINCHEM: I don't think so. I think that. You know, we have tournaments every week. But I don't think so. I think it's going to be a story in and of itself.

And a lot of people are going to be watching golf this week so see what the world of golf says about it, my guess is, so that will be a good thing.

Oh yeah, big thumbs up all the way around.

Q. How much contact have you had with him?
TIM FINCHEM: None.

Q. (Inaudible.)
TIM FINCHEM: I'm not going to assume anything. I'll wait and see what he says tomorrow, like everybody else and we'll learn what he has to say. If I -- there's nothing to assume or not assume.

Aren't assumptions part of the job description for a forward-thinking leader of an organization that represents hundreds of other constituents who aren't in need of the TPC Sawgrass clubhouse for a press conference to ask for forgiveness?

Q. -- when he makes his first public appearance but doesn't allow for any questions?
TIM FINCHEM: I don't know. I don't know what his plans are in terms of what he's going to say. I don't know what he's going to do after he finishes his rehab, you know, I think all of that is TBD. You all will make up your own minds about that and write about it and so will fans and people that have been impacted by it.

Who said rehab? I didn't, did you Tim? But how would you know? Is that an assumption?

Q. A couple of players have already said they feel this is just a slap at Accenture?
TIM FINCHEM: I don't look at it that way.

Q. Why?
TIM FINCHEM: I just don't. Like I say, they have their own reasons for their schedule. My sense is it had nothing to do with who happens to be playing this week.

So you haven't talked to him and you haven't made assumptions, but you have a sense that the announcement timing is not in any way a matter of petty timing?

Q. Did you talk to Accenture about this?
TIM FINCHEM: I have not talked to Accenture about this, no.

Whatever happened to interfacing with your sponsors?

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Reader Comments (6)

How could they (Tim and Tiger) do this to the Mayakobans?
02.17.2010 | Unregistered CommenterAA
Finchem is reaching Bettmanesque levels of cluelessness and denial.

I would love to know what the rank and file think of this - Accenture has been a pretty good sponsor.
02.17.2010 | Unregistered CommenterTighthead
Geoff-

Like many others you believe that this was one of "worst crisis management operations of all time". But suppose the real story was much worse than we have heard about? There could have been parties with multiple women, transvestites, a circus midget, a trapeze, etc. etc. Some kind of "unforgivable" behavior. Who knows? Under such circumstances shutting the discussion down, and allowing no appearances or questions until after "treatment" may have been a brilliant move to stop the story from progessing. Perhaps the widely advised "come clean" approach could have led to a bigger public relations disaster.

Actually, I think your assessment is correct, but again, who knows?
02.17.2010 | Unregistered CommenterJJ
JJ,
Fair points and you may be correct. One writer I respect has maintained it's too early to say this has been poorly handled and a case could be made for that. But based on what we know about Tiger's mistakes and the fact they are less egregious than other notorious folks he's been lumped in with, I believe the handling has made it seem much worse and farcical. And the structure for Friday afternoon's news dump only raises more questions about who is in charge.
02.17.2010 | Registered CommenterGeoff
Tim should be gone. To allow this joke to happen on tour property in the middle what should be one of his biggest tournaments and then to travel across the country to be there for the unveiling is just stupid beyond belief. There can not be any reason for the IMG "timing" of this other than to cause an Eldrick ex-sponsor grief.
The sleeze bag is going to say how "sorry" he is (that would be sorry he was caught). He will say he wants to get on with his life (that is continuming to ignore the paying public, being the same prick on the golf course, and be more discrete in looking for bimbos in the future). He will want to get back on the course and play as soon as he is ready (meaning I will sic Steve or some other goon on anyone who says anything to him on the course).
02.18.2010 | Unregistered Commenterrmppia
By the simple FACT that the news conference is being held at PGA Headquarters, means that Finchem has had to have advance knowledge of the "talking points" and "platform" that Tiger will be speaking too ... he has de facto rubber stamped this meeting, including the date and time of it.

And if, Finchem does not have advance knowledge of this, and is letting Tiger use PGA Headquarters, he should be fired immediately.

Accenture and the rank and file should rightly be upset ...
02.18.2010 | Unregistered CommenterBob S.

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