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« “I want the Ryder Cup to keep getting better and better. I want to see that brand grow." | Main | Forget Corey's Picks, How About Lisa's Pics! »
Tuesday
Sep072010

“I said, ‘Tim, I know everybody thinks it’s bad, but I’m in the middle of it. And this is really bad. You need to start rethinking a lot of things.’"

You may recall at last year's Deutsche Bank how CEO Seth Waugh shocked the scribes by openly voicing his displeasure with the tour kicking in a purse increase as the banking industry was melting down.

“I would not have raised purses last fall, not because they couldn’t, but because it was the wrong message. Every model of every business is under pressure, and you have to create more value for people, either by doing it cheaper, or by creating more value. People want a deal. They want to feel like they are getting more. They have to think their way through that, having people feel good about the experience, as opposed to being dictated as to what it is.”

In this week's notes column, Doug Ferguson shares this from Waugh, who recounts a fall, 2008 phone conversation he had with Finchem. It may explain last year's comments and also suggest that the Commissioner needs to listen more intently to folks like Waugh.

“This crisis was really bad,” Waugh said last week. “I said, ‘Tim, I know everybody thinks it’s bad, but I’m in the middle of it. And this is really bad. You need to start rethinking a lot of things.’ I wasn’t asking for anything, just giving him advice about being prepared.’

And then he called up the EVP of Contracts to ensure it was okay to kick in the purse increase!

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Reader Comments (4)

Love the picks. Tiger is still a feared golfer, his game is rounding into shape. Ricky , wow . He brings a lot of pizzaz to the team . Inexperienced ,yes but he is maturing fast. Stewart. He is the only head scratcher for me. He does represent experience but he sure has been quite this year. He does seem to play well in the clutch situations. My biggest concern is the overseas venue . The US has not done well recently in Europe. The weather , the crowd and Monty is in his element in the Ryder Cup. Good luck USA .Hope it is close no matter who wins. The Ryder Cup is second only to the majors for exciting golf.
09.8.2010 | Unregistered Commenterdon davis
Love the picks. Tiger is still a feared golfer, his game is rounding into shape. Ricky , wow . He brings a lot of pizzaz to the team . Inexperienced ,yes but he is maturing fast. Stewart. He is the only head scratcher for me. He does represent experience but he sure has been quite this year. He does seem to play well in the clutch situations. My biggest concern is the overseas venue . The US has not done well recently in Europe. The weather , the crowd and Monty is in his element in the Ryder Cup. Good luck USA .Hope it is close no matter who wins. The Ryder Cup is second only to the majors for exciting golf.
09.8.2010 | Unregistered Commenterdon davis
Wish somebody would do sme reporting and find out whether the terms of these new sponsorship deals are as costly as the pre-meltdown ones, or whether the tour is giving out discounts....
09.8.2010 | Unregistered CommenterSmails
Smails, think about it.
09.8.2010 | Unregistered CommenterDel the Funk

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