“I want the Ryder Cup to keep getting better and better. I want to see that brand grow."

I poured myself a stiff drink and devoted more time to Robert Rodriguez's Avid Golfer Dallas profile of "Captainess" Lisa Pavin, which, besides the revealing imagery, figures to become fodder for the scribes of Europe. But more importantly, we have someone dropping more B-bombs than Finchem or Bivens ever did back when the word was hip to use.

On the role of the Captain's wife.

“I want this position to stand out. And I want to help the PGA brand the Ryder Cup to another level. To another market. To another niche. I think that’s where my business mind comes in.

“It’s not just about clothes; people think my job only involves clothing. I’m thinking how to take the PGA of America to other people who wouldn’t normally be interested. That’s just my business mind working versus doing the usual responsibilities that a wife does. We’ll see if it works.”

We'll see.

After some nice quotes from Julius Mason about middle-of-the night emails, the catfight with SI's Alan Shipnuck comes up.

“I’ve never met Alan, but I’ve heard a lot about him from a lot of different golfers and a lot of different wives. And the reputation is not good,” Lisa said. “However, by saying that I definitely respect him as a writer. I think we are both intelligent enough to know our boundaries.”

Oh yes, it showed during the spat played out before thousands on Twitter!

On Jim Gray...

“It happened, it’s unfortunate, however I have a bigger goal than to feed the frenzy. It would be a disservice to the team, to Corey, and to the USA to continue on with this insignificant person. If something is said that’s not true or I feel is not right, I do feel the need to protect Corey. I refuse to have my husband’s credibility questioned.”

How dare you call a correspondent for Golf In America insignificant!

And a little more Brand Lady...

“When the Ryder Cup is over, I want the PGA of America to remember the positive ideas and inputs, and hopefully, they have something to remember me by,” she said. “I want the Ryder Cup to keep getting better and better. I want to see that brand grow."

Oh it's growing.