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« More Pavin Picks Conjecture | Main | “I said, ‘Tim, I know everybody thinks it’s bad, but I’m in the middle of it. And this is really bad. You need to start rethinking a lot of things.’" »
Tuesday
Sep072010

“I want the Ryder Cup to keep getting better and better. I want to see that brand grow."

I poured myself a stiff drink and devoted more time to Robert Rodriguez's Avid Golfer Dallas profile of "Captainess" Lisa Pavin, which, besides the revealing imagery, figures to become fodder for the scribes of Europe. But more importantly, we have someone dropping more B-bombs than Finchem or Bivens ever did back when the word was hip to use.

On the role of the Captain's wife.

“I want this position to stand out. And I want to help the PGA brand the Ryder Cup to another level. To another market. To another niche. I think that’s where my business mind comes in.

“It’s not just about clothes; people think my job only involves clothing. I’m thinking how to take the PGA of America to other people who wouldn’t normally be interested. That’s just my business mind working versus doing the usual responsibilities that a wife does. We’ll see if it works.”

We'll see.

After some nice quotes from Julius Mason about middle-of-the night emails, the catfight with SI's Alan Shipnuck comes up.

“I’ve never met Alan, but I’ve heard a lot about him from a lot of different golfers and a lot of different wives. And the reputation is not good,” Lisa said. “However, by saying that I definitely respect him as a writer. I think we are both intelligent enough to know our boundaries.”

Oh yes, it showed during the spat played out before thousands on Twitter!

On Jim Gray...

“It happened, it’s unfortunate, however I have a bigger goal than to feed the frenzy. It would be a disservice to the team, to Corey, and to the USA to continue on with this insignificant person. If something is said that’s not true or I feel is not right, I do feel the need to protect Corey. I refuse to have my husband’s credibility questioned.”

How dare you call a correspondent for Golf In America insignificant!

And a little more Brand Lady...

“When the Ryder Cup is over, I want the PGA of America to remember the positive ideas and inputs, and hopefully, they have something to remember me by,” she said. “I want the Ryder Cup to keep getting better and better. I want to see that brand grow."

Oh it's growing.

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Reader Comments (25)

Oh my!


The First Lady of Golf Speaketh.
09.7.2010 | Unregistered Commenterd.b.cooper
STREWTH!!! It's women like her who give the rest of us a bad name. This is an international men's professional golf event not a mixed 4somes club competition. BE QUIET WOMAN!
Where have you gone, Barbara Nicklaus; a golfing nation turns its eyes to you.
What's that you say, Mr. Shackelford; the Barbara Brand grew old and went away?

Other than the highly increased Train Wreck potential now so evident, I'd rather not watch. Never thought I'd say that. Cory Pavin could get Bubba Clinton off the hook when it comes to guys who foisted overly ambitious wives onto our collective radar. Or is Kurt Cobain still #1 in that department?

Hopefully Johnny Miller will say something he later regrets. Odds: 1-to-5.
09.8.2010 | Unregistered CommenterWillie
I don't know Corey, I sense a strong undertow that this relationship involves leather, spike heels and a collar. Lisa's involvement in selecting the mens clothing has the whiff of self-aggrandizement as well. According to his Captain's Blog, the final say on pattern & color are his alone and Lisa was working on a surprise. As Hickey Freeman & Peter Millar are furnishing the threads, I doubt they'll jeopardize the brand by embroidering the names and numbers Lisa wanted.

As for selecting the player room decor, I wonder what she has in store for Tiger ? My money is on a combination of Feng Shui and the gracious Florida retreat of Dick Hallorann.
09.8.2010 | Unregistered CommenterOld hornet
The three sentence glossover of her home-wrecking abilities was easily the highlight for me.
09.8.2010 | Unregistered CommenterJW
"It’s not just about clothes; people think my job only involves clothing."
09.8.2010 | Unregistered CommenterSmails
Please don't drag Dick Halloran into this. The poor guy already got an axe buried in his belly courtesy of Jack Nicholson.
09.8.2010 | Unregistered CommenterWillie
I would imagine that the PGA is working on a muzzle this morning. Either that or negotiating with Bravo for a Real Housewives of the Ryder Cup show...
What a self-absorbed bimbo!
09.8.2010 | Unregistered Commentersir real
"See that Brand grow"?

YCCCH!
09.8.2010 | Unregistered CommenterGolfFan
Tool.
What you get when you marry your personal assistant/divorce rebound.
Inflated self-importance sans filter.
09.8.2010 | Unregistered CommenterDamaso Salcede
i suspect that the brand she is most interested in growing is lisa pavin, inc.

i suppose we can look forward to an "as told to" book that will become the business woo title of the month if they win.
09.8.2010 | Unregistered Commenterthusgone
Pavin makes up for his lack of length with focus, determination and uncanny ability to get it in the hole.

Let's give Lisa credit for one thing...getting rid of her man's moustache.
09.8.2010 | Unregistered CommenterLip Out
Lip Out -

The moustache went south the first time Corey heard: "You frip ova"
09.8.2010 | Unregistered CommenterOld Hornet
she should shut up...ithe Ryder Cup is supposed to a match to rpomote goodwill, period
09.8.2010 | Unregistered CommenterPT
Old Hornet, that is hall of fame comment material!
09.8.2010 | Unregistered CommenterRM
Growing the Brand. Is this the most idiotic thing to say nowadays? Every idiot on reality TV knows about growing the brand. You might as well make a Ryder Cup sex tape, cause that is what Growing the Brand means today.
09.8.2010 | Unregistered Commentervwgolfer
the more she talks (and poses) the closer we get to her own golf channel reality show...That's So Pavin. With jim gray as host?
09.8.2010 | Unregistered CommenterRM
With this sort of idiocy, I don't see how their "brand' can succeed. Anyway, God Bless America.
09.8.2010 | Unregistered CommenterLord Leamington
Nice Trophy. Oh, and the Ryder Cup looks good too.
09.8.2010 | Unregistered CommenterFBD
lol, OH.

Funny line.
09.8.2010 | Unregistered Commenterd.b.cooper
Dear Mrs. Pavin,

Please define "significant person" and use it in a sentence.

Thank you.
09.8.2010 | Unregistered CommenterCBell
Jeez, wives have become a bigger part of it since Barbara and PGA wives started innocuous waving of mini-flags at Muirfield and US wives got under ropes and under the fans' skin at the Belfry the time before...but never, ever, has a wife been such a public part of it before the event. Shut up and go bake some cookies you have no role and have already way overstepped it.

If the PGA had any balls they'd tell her to zip it and let the public/press know they ain't happy with this sorry state of affairs.

Ban the wives!!

PS Was this broad in any way involved in Corey's conversion from Judaism? I know some have never forgiven him for statements he made about that.
09.8.2010 | Unregistered CommenterMedia driven
I have always tried to bide by that adage...."if you don't have something nice to say....."

Now I take exception to this when people blatantly ask for rude comments by their actions, or statements.

Since I am not a fan of Pavin, and think his picure with the RC while wearing a sweater over his shoulders looks like someone who just won the baking contest, or maybe a chess tournament at the frat house, being back in school for a second career, and doing a great Ghandi impersonation, well let me say, that I am very happy for Pavin, and will refrain from any commentary on his wife.

I am certain that she will do more by her words and actions in the next month or so, than I could ever even come close to, by one or 2 semi funny comments.

I may even have the sound on during this fiasco. Maybe Monty, TW, Pavin and mate and a few will have a hot tub, and TGC will cover it. sad.

BTW I give Johnny Miller even odds on a major statement of some consequence regarding Mrs Pavin.

It's gonna be good.

digsouth
09.8.2010 | Unregistered Commenterdigsouth
what an ego she has, even thinking she has a role...her husband is the captain, she is not an asst captain

unbelievable
09.9.2010 | Unregistered Commenterpt

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