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« Video: Touring Dave Pelz's Backyard | Main | The Revealing 2013 Mandatory Players Meeting... »
Wednesday
Jan232013

Scottish Open At Castle Stuart Coming...To NBC!

Played at a spectacular course in a beautiful city, the Aberdeen Asset Management Scottish Open becomes the first European Tour event to be picked up by an American network.

For Immediate Release:

The 2013 and 2014 editions of the Aberdeen Asset Management Scottish Open will become the first regular European Tour events to be shown live on a major United States TV broadcast network following the signing of an historic agreement with NBC which will complement the existing coverage on the Golf Channel.

NBC, home to NBC Sports’ stellar portfolio including the summer and winter Olympic Games, NFL’s Sunday Night Football and every Ryder Cup since 1991 through to the recent contest in Medinah, will broadcast two and a half hours of live coverage on each of the final two days’ play from Castle Stuart Golf Links in 2013 and Royal Aberdeen Golf Club in 2014. NBC Sports’ golf coverage is presented as Golf Channel on NBC and complements Golf Channel’s season-long coverage of European Tour events, including the Aberdeen Asset Management Scottish Open.

Until now, only Major Championships, World Golf Championships and leading team events connected to The European Tour have been shown live on American broadcast networks and so this two-year agreement between the Aberdeen Asset Management Scottish Open and NBC Sports opens up new horizons for one of the most prestigious titles on the Tour.

As part of the new arrangement, title sponsor Aberdeen Asset Management, which is eager to promote its global asset management business in the United States, will have the opportunity to advertise and engage in promotional activity around the broadcast, as will the tournament’s other principal backers, the Scottish Government.

Photos from my visit last year taken Saturday and Sunday.

The 2014 event moves to Royal Aberdeen.

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Reader Comments (6)

Beautiful citiy - Inverness, Aberdeen?

I mean, they are nice and all. But beautiful? Both are a ways down that list globally.

And, when played at Royal Aberdeen, the scenery won't be as camera-friendly as Castle Stuart. To us golf fanatics it will look great, but to casual viewers, it will look like a barren British Open course without the British Open.
Trump's foot is further in the door.
01.23.2013 | Unregistered Commenterghost Golfer
bout time...great work
01.23.2013 | Unregistered CommenterUmp
Are they gonna let that moron Johnny Miller destroy what could potentially be a great broadcast, or do we get European Tour announcers?
01.23.2013 | Unregistered Commenteroldmanpar
Seriously? This is something to get excited about? Isn't the Scottish Open little more than a half-ass tune-up for the British Open a week or two later? (My descendants are from Scotland so I can say that.) Ask yourself this: How much European Tour television golf do I watch right now? If your answer (like mine) is "Practically zero," then THAT'S how important NBC's announcement is.

And Old Man... you're telling me Dougie Donnelly is waaay better than the entertaining Johnny Miller? Ask the BBC who sacked him.
01.23.2013 | Unregistered CommenterBenSeattle
Awesome, the more links golf on TV the better.
01.23.2013 | Unregistered CommenterMike

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