Played at a spectacular course in a beautiful city, the Aberdeen Asset Management Scottish Open becomes the first European Tour event to be picked up by an American network.
For Immediate Release:
The 2013 and 2014 editions of the Aberdeen Asset Management Scottish Open will become the first regular European Tour events to be shown live on a major United States TV broadcast network following the signing of an historic agreement with NBC which will complement the existing coverage on the Golf Channel.
NBC, home to NBC Sports’ stellar portfolio including the summer and winter Olympic Games, NFL’s Sunday Night Football and every Ryder Cup since 1991 through to the recent contest in Medinah, will broadcast two and a half hours of live coverage on each of the final two days’ play from Castle Stuart Golf Links in 2013 and Royal Aberdeen Golf Club in 2014. NBC Sports’ golf coverage is presented as Golf Channel on NBC and complements Golf Channel’s season-long coverage of European Tour events, including the Aberdeen Asset Management Scottish Open.
Until now, only Major Championships, World Golf Championships and leading team events connected to The European Tour have been shown live on American broadcast networks and so this two-year agreement between the Aberdeen Asset Management Scottish Open and NBC Sports opens up new horizons for one of the most prestigious titles on the Tour.
As part of the new arrangement, title sponsor Aberdeen Asset Management, which is eager to promote its global asset management business in the United States, will have the opportunity to advertise and engage in promotional activity around the broadcast, as will the tournament’s other principal backers, the Scottish Government.
The 2014 event moves to Royal Aberdeen.