Twitter: GeoffShac
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Thursday
Nov022017

Shirtless Shark's Plan To Shatter The Governing Body "Cast Iron" Comes In The Form Of A Fancier Golf Cart

Greg Norman signed with Verizon through 2024 and has teased us repeatedly with suggestions of forthcoming plan to revolutionize the game. The development price tag has been put at $11 million.

When you read about the big announcement he finally made, remember this prediction from December last year:

“In the middle second quarter of next year, I’ll invite you guys down to my office,” he said. “We will tell you exactly how we’re going to break this cast iron that’s been wrapped around golf for so long. We’re going to shatter it. The institutions (USGA, R&A, PGA of America, PGA Tour) will eventually buy into it because they will have to buy into it. They won’t have a choice.”

Ok, so it was the four quarter.

And there was a press day attended as seen in this Golf.com video showing the huge, huge launch of this game-changing announcement fancy golf cart that will play "your" walk up music, give you game highlights and tips from the guy who would not play golf with the media.

Max Adler at GolfDigest.com got that special call down to the office and was one of four publications to actually acknowledge the much ballyhood announcement.

As fortunes go, I had the unique opportunity of previewing Shark Experience with Greg Norman driving. Last week at the Breakers Hotel Ocean Course in Palm Beach—a fun little 6,200-yard gem built in 1896, though where not long ago Brooks Koepka worked folding sweaters—Norman took turns playing holes with various members of the media. Actually, Greg didn’t hit any shots—he’s played just five rounds since March, and the PNC Father/Son Challenge in December will be his first competitive event in years—but rode with me as I played.

Maybe he just loves the cart so much he can't take his eyes off of it?

Seriously though, the Shark's onto something: the future of golf is not playing, just driving around golf courses listening to music, watching highlights and getting tips if we ever wanted to play!

In this pitch to Golf.com, Norman says it's TopGolf, only in your cart. I certainly can see how the music and opportunity to have a live sporting event on are great additions for those grown folks who like to take carts. Such amenities, depending on the cost, might even get people to play when they otherwise would have stayed home. But given the murky details on cost to golfers or courses, the entire thing feels like a half-baked rollout.

Looking at Google News, the big launch got a total of three listings. There were two additional items not picked up by Google on Golf Advisor and Golf.com:

Clicking on "View all" gets you this...


That said, there is more promotion to come and maybe the entire thing will lead to the PGA of America, USGA, PGA Tour, R&A and others closing up shop and turning the keys over to the Shirtless one.

Speaking of his propensity to disrobe, the Shark appeared in Golf.com's offices to film what appears to be a Sportscenter-like promo. His Shirtlessness earned him a long Daily Mail roundup of his most bizarre Instagram posts as a result of today's posting from Time, Inc:

Had a little fun filming something at the @golf_com offices today...

A post shared by Greg Norman (@shark_gregnorman) on Nov 2, 2017 at 12:29pm PDT

 

Some of my favorite comments on the post:

mattw12  Was it a porno? Where’s your shirt!

dazblenk  For a bloke who has a whole clothing line, you seem a little light on in the shirt department lately

rad_build  Dude, seriously, we get it. We. Get. It.

tv.griffiths  Even Adam Scott in the background is turning around and thinking WTF?! 😂😉

fineartbylorikostur   Looks like a dad fart

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Reader Comments (25)

Got to admit, given The Shark's trailing of this, I am underwhelmed to say the least. I thought it was going to be something much more impactful to do with water conservation. I guess it's quite a big market he's aiming at - there's a lot of carts out there, probably relatively easy to retrofit the tech, can see it appealing to youngsters and resort type courses. Luckily I like to walk so I doubt I'll have the 'pleasure'. I assume there's a channel of shirtless Shark vids as an option?
11.3.2017 | Unregistered CommenterRob S
Roughly 50% of the miscreants that end up in handcuffs on the TV show COPS, were running around in public without a shirt. Greg is long overdue to get with the program by having an 18" Shark logo tattooed on his chest.
11.3.2017 | Unregistered CommenterD. maculata
I'll bet the guy on the left wishes he was only a poster.
11.3.2017 | Unregistered Commenter3foot1
Is there anything on Greg's cart that I cannot already do on my phone?
11.3.2017 | Unregistered CommenterConvert
Thud...
11.3.2017 | Unregistered CommenterJupiter
While it's not a terrible idea from a revenue standpoint, this will not grow the game and will only slow pace of play. Not good at all.
11.3.2017 | Unregistered CommenterMiddle West Pro
Pretty underwhelming.
Agree that this will slow the game down. All that tech is cool but I like to get away from that world for 4 hours.
This takes makes back there (for 5 hours😉)
11.3.2017 | Unregistered CommenterTop100Man
The only game changer I see here is the possibility that some day you can have a live sporting event on in the cart. Otherwise, I don't see the governing bodies shaking in their cast iron at the thought of people accessing tips from their golf cart. The Shark has shifted to complete irrelevance if this is all he's got up his sleeve.
11.3.2017 | Unregistered CommenterDavidC
Seriously outdated idea. Everything that stupid screen does is on your phone, the only upgrade is with the speakers. If golf courses adopted Apple Pay, then we wouldn't need Greggy's little cart monitor. Make this man go away, now.
11.3.2017 | Unregistered CommenterOB
The Shark has officially jumped the shark.
11.3.2017 | Unregistered CommenterMike
Looks like a solution in search of a problem ...
11.3.2017 | Unregistered CommenterRAM
First take here = Ill-conceived and short-lived....if it's a notepad that is simply loaded up with Verizon software/services (golf data, music lists, sports updates, ads, etc) that clips onto the cart then doesn't that more or less already exist in a number of similar devices??.....if for some reason you have to do a more extensive retrofit to existing carts that seems questionable depending on costs and lease terms on the carts?....if it's a purchase of whole brand new cart then forget the mass market - way too expensive for most clubs and resorts....and most golfers are not going to want to spend the extra money or upcharge on the rental fee for this stuff.....they are giving us ice in the winter.
11.3.2017 | Unregistered CommenterKeith - NYC
DavidC: good comments, but he doesn't have "sleeves'...his "ideas" come from another area of his being, if you get my drift...
11.3.2017 | Unregistered CommenterPops
That explains why they stink. (sometimes you have to grab the easy punchline)
11.3.2017 | Unregistered CommenterCarl Peterson
Wonder what MHM thinks about this. Seems right up Old Tom's alley.
Greg Norman just needs to go away.
11.3.2017 | Unregistered CommenterBrandon
Another monumental choke by Greg Norman.
5 years from now we'll be hearing stories about how he learned more from the failure of Shark Experience then he ever could have learned if it had succeeded and how the letters of support have been overwhelming.
11.3.2017 | Unregistered CommenterPress Agent
Adler: "Whether such behavior is healthy or desired is almost irrelevant."
I don't think the issue of cart golf is irrelevant. It's actually depressing in a way, the American dependence on the cart. Sometimes it seems I am the only guy walking on a course.

Now maybe the unstated goal here is to get those people transitioning from the Topgolf party-time experience and easing into the labor camps of an actual golf course.
11.3.2017 | Unregistered CommenterClaude
Hey Geoffrey, why don’t you just come out now, make it public and get it over with?
You will be glad you did, trust me.
11.3.2017 | Unregistered CommenterEllen
I applaud Mr. Norman's initiative to grow the game for the common man. My grandfather, Old Tom Morris, didn't like the idea of walking the course. This is actually recorded in the historical records at the Royal & Ancient. My grandfather preferred donkeys as the means of transportation around a course. Natural fertilizer, natural mower, good company, etc.. My grandfather also enjoyed the entertainment aspects surround a match rather than the match itself. For example, he often enjoyed swisher sweets and Miller Lite when he was yucking it up with his pals, like Willie Park Sr. and Willie Dow.

The point is that my grandfather would have wholly approved of Mr. Norman's new approach to the game. Bring on the commercials, walk-up music, live TV and bottle service that these new carts will provide. Mr. Norman epitomizes what golf should strive to be. I encourage you all to petition the R&A, as will I, to implement Mr. Norman's carts on these hallowed grounds that my grandfather set foot upon.

Warmest regards,
/s/ Melvyn Hunter Morrow /s/ (grandson to Old Tom Morris)
Please! Don't ever put on of those things in my golf cart.....
11.3.2017 | Unregistered CommenterTLB
ESPN and CNN...way to go Shark, hitching your little ole wagon to sinking ships.

Hasn’t he been paying attention? If he’d linked up this cool tech he might have a teeny tiny chance to “disrupt” the industry as he boldly claimed awhile back..with and without a shirt.


http://www.forbes.com/sites/erikmatuszewski/2017/10/10/forget-a-smart-golf-ball-you-cant-lose-oncore-has-genius-ball-that-runs-50-per-sleeve/

Top golf in a cornfield is coming.
11.4.2017 | Unregistered CommenterJohnnnycz
With all of the sexual harassment claims in the news it would seem Greg should be a little more careful about who he may be making uncomfortable with his shirt optional dress code.
11.4.2017 | Unregistered CommenterKPK
Hilarious posts, keep them up!
11.4.2017 | Unregistered CommenterRoute 66
@Melvyn's Inner Demons

I have to call you out - you Sir are guilty of yet again talking a load of lies - first if you were the grandson of old Tom you would be wiser and know better because you would be close to 150 years old.

I know that many of your points are as warped as your body and mind, but at 150 years old to say you have mastered the computer is just too much to believe. From your rantings I see that dementia is well established and am surprised that you have not been advised to rest, because any form of thought at your age would make what's left of your blood to rush form (well rush means at a pace in tune with playing the game of golf at the same speed of the American game - F@*&ing slow ) your body to your mind, probably endangering your life in the process.

You Sir are no relative of mine and at your age you clearly profess to knowing little and even less about the game or for that matter Old Tom's Golf.

Please keep posting as clearly you like to present your self as a player who really does not know what he is doing or even talking about.
11.5.2017 | Unregistered CommenterTom Morris

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