Uihlein: "We can't argue that we have the best interest in the game. We can make that argument, but the fact is we represent the commercial landscape."

Courtesy of AP's Doug Ferguson, more of the kinder, gentler Acushnet CEO Wally Uihlein talking about the relationship between rulemakers and manufacturers.

The debate between tradition and technology has been around more than a century, and that is not likely to change. Uihlein said he can make an argument "for or against bifurcation" – different equipment rules for pros and amateurs – although that should not be an agenda that any manufacturer could promote.

"We still have a commercial genesis to that thought process," he said. "We can't argue that we have the best interest in the game. We can make that argument, but the fact is we represent the commercial landscape. And so, it doesn't matter how noble our argument is. It's still going to be seen as to some degree commercially prejudiced."

Uihlein said it's up to the R&A and the USGA to not only set the rules, but to assume greater responsibility in the game's future.

"If not, who does?" he said. "There's always going to be that question of whose game is it, and who's responsible for its perpetuation and sustenance."

OK, So Maybe Not Every Move Chubby Makes Is So Hot

Simon Goodley of The Observer reveals that the agent for the last three major winners--the Animal Killer, Rory McIlroy and Darren Clarke--may have been shedding more than tears of joy after their wins. Thanks to reader Stuart and others for sending this story on Chubby Chandler's costly move in July, 2010.

Companies House documents reveal that on 14 July 2010 Chandler sold most of ISM Group – the holding company of ISM. Just one day later, Louis Oosthuizen strode out for the Open at St Andrews and teed off an incredible run for Chubby's boys: within 72 holes the South African had become the first player in ISM's stable to win a major in 20 years of trying, just as Chandler had relinquished control of 75% of a business that was about to see its prospects transformed.

Chandler admitted: "I don't live my life [regretting things]. I'm not a person that looks backwards. Maybe this run started because of that [deal]. If I lived my life wondering what would have happened and about 'what ifs' then I wouldn't get very far. The life I lead is very much a precarious one. There's nothing to say that five of these guys won't lose form. You tend to look forward not back. I'm not very grown up about a lot of things, but I'm very grown up about that."

According to Oliver Hunt, a partner at sports law firm Onside Law, ISM's run of winners could have been worth at least an extra £1.4m to ISM.