Technology On The LPGA Tour

Steve Hummer penned this piece on technology and the LPGA Tour, with a few noteworthy quotes and anecdotes.

LPGA rookie Brittany Lang is in love. And it shows in that little extra bounce in her step as she hikes it down the fairway. Way down the fairway.
"The new technology is hot," she said.

Speaking early in the season, during the Florida's Natural Charity Championship at Eagle's Landing, Lang was just getting adjusted to professional life and some of the new toys at her disposal. Currently sixth in the LPGA in average driving distance (271.9 yards), she is part of a new generation combining greater strength and the latest supercharging of club and ball to add oomph to the women's game.

"By the time Q [qualifying] school ended and the time I started playing on the Tour this year, which was like three months, I worked on my swing. But I switched equipment to the newer stuff, and I was hitting my driver 15 to 20 yards farther."
Oh I don't know, maybe it was the agronomy that changed. You know, faster fairways. No? I agree.
The impact of technology on women's golf is largely superficial, though. Because women's tees are set ahead of the men's, they are easily adjusted as players add length without altering the character of a course. Unlike the men's tour, no one is worried about these players rendering classic old tracks obsolete.
Tell that to Peter Kostis!
The debate over how the new club and ball designs are fundamentally altering the soul of golf remains pretty much the property of the PGA Tour. Today's golf clubs are bigger, lighter and made of materials --- such as titanium --- that cause the ball to go farther. Vast improvements have also been made with the ball, increasing its distance and playability.

"I think that technology has helped the top male pro more than it has anybody in the game," said Karrie Webb, a 31-time LPGA winner. "It's supposed to be helping the average amateur golfer. I don't think they are getting the benefit out of the knowledge. They are just buying it all."

Karrie, Karrie...we need to get you some talking points!

The average distance of the top 10 drivers on the LPGA Tour has climbed steadily over the past 10 years, from 252.7 yards in 1996 to 274.7 this season. That is part of the package of younger players and the increased excitement around the Tour.

Well, and the branding intiatives that have brought it all together.

PGA Tour Driving Distance Watch, Week 27

pgatour.jpgThe PGA Tour driving distance average remained at 288.2 yards following the final Western Open, the first this year that there was so little movement.

There were at least 20 drives 350-or-longer, bringing the season total to, well, I don't know. The Tour listing ends at 999, and this may be the end of our 350 yard watch unless I can talk the Tour's fine communications department into sharing the weekly tally.

Huggan On Doak

John Huggan visits with Tom Doak and chats about his latest project in Scotland. Thanks to reader Mark for the heads up. This was interesting...

"I really try to ignore the advances in equipment when it comes to my work. The truth is that it has no effect on the vast majority of golfers. If you are more than say 10-handicap, the new clubs and balls have made little or no difference to your game. Your technique isn't good enough or your swing fast enough to derive any real benefit.

"Then again, if you spent every weekend watching the tour players, you'd be convinced everyone hits the ball 350 yards, and that par-4s need to be almost 600 yards long to make them hit more than a mid-iron into greens. That's not 99.9% of the golf business. But, unfortunately, a lot of my clients watch television and they think that, should the tour players come to their course, they want Tiger Woods to respect it."

 

Michaux: "Finchem is a corporate drone"

In introducing this web site's week in review, I wondered why Tim Finchem has received little criticism for so many questionable initiatives, most notably the recently announced FedEx Cup.

Well, the Augusta Chronicle's Scott Michaux not only criticizes Finchem, but undoubtedly will have some Vice Presidents running around tomorrow working to make sure no one ever utters the words "FedEx Cup Evaluation System."

It is difficult to swallow, much less stomach.

What I'm talking about is PGA Tour commissioner Tim Finchem's undigestible contrivance coming in 2007 dubbed - depending on your threshold for corporate jargon - the FedEx Cup or Finchem's Folly.

A couple of weeks ago, Finchem unveiled the hardly anticipated FedEx Cup Evaluation system, which heretofore will be referred to by its acronym, FECES.

Whoa Nellie!

Without boring you in excruciating Finchemesque fashion with any of the details you already don't care about, it is just another list attempting to quantify the relative values of professional golfers in a cluttered landscape that already includes an official world ranking, money winnings, orders of merit, various international team standings, etc.

The only thing that makes the FECES curiously different is the PGA Tour's transparent attempt to mathematically equate its Players Championship with the universally acclaimed four major championships.

Uh Scott, it's now THE PLAYERS. Please, get your facts straight!

Finchem's goal with this whole FECES thing is to create a "playoff-like" finish to his laudably truncated PGA Tour season. Through the first 36 events of the season, the roughly 240 players who start the year with some semblance of official status will be whittled all the way down to 144 lucky few who qualify for a four-week, no-tee-times-barred, battle royale culminating at the Tour Championship at East Lake. For getting hot at just the right time, Finchem will reward $10 million to the man who, in essence, turns out to be the glorified player of the month.

When the FECES hits the fans, will anyone care other than the individual who'll get to fortify his already lucrative retirement portfolio?

No.
Finchem believes he created some kind of excitement that will compare to NASCAR's season-ending chase for its championship or the NFL's compelling buildup to the Super Bowl. Instead he's done nothing but give birth to another flawed BCS concept that ultimately won't resolve anything. He's tried to rationale his baby with another postseason analogy about a 105-win Yankees team having to start over in October, but those Yankees wouldn't have to start over against the last-place Royals.

And he's just warming up.

If this were the only thing that Finchem had overdone in his tenure as commissioner of the PGA Tour, it would be almost excusable. But seeing as he's callously dismantled or neutered some golfing traditions that have been around for more than a century in the process, shackled the tour to the ultra-fringe Golf Channel for an astonishing 15 years and stepped on the toes of every other worldwide golfing entity with his avarice, Finchem's Folly loses any benefit of the doubt.

Finchem is a corporate drone who believes everything is better based upon money. If the Players pays more money than the Masters Tournament, it must be better. If The Golf Channel is willing to pay you more money over the course of 15 years than ESPN would have for the next four, it must be better.

That's why Finchem believes he's doing a good job, because the players he (with one whopper of an assist by Tiger Woods) made rich and spoiled gave him a $27 million contract extension.

More money, however, hasn't made the PGA Tour better. It's made it worse. Extra zeroes only add to the numbing. If you really want to see the best players on the PGA Tour going head-to-head more often, start paying them what they were making back in the '80s and early '90s - when making a million dollars was a season's work for the hardest workers who performed the best instead of a week's salary for a tournament winner or the median annual income for finishing in the top 150.

Just how much of Finchem's decision-making is based upon money? Consider that the only way the nearly 70-year-old event in Greensboro, N.C., was spared the cutting block was because it ponied up $500,000 to agent Mark Steinberg - just to be granted an audience with Finchem in order to make its case.
Ah, there's a story that no one really has explored enough.
That was not a benefit granted to, say, the 102-year-old Canadian Open, which was rendered all but obsolete with an untenable date between the British Open and PGA. Or the Western Open, which will be stripped of its venerable title and relegated to semi-annual visits to the Chicago area. Or the tournament outside Washington D.C., which was shut out of the regular season because FedEx attracted favoritism to its Memphis, Tenn., event. Or the Disney Classic and 84-year-old Texas Open, which were all but dismissed without any more dialogue than a curt "thanks for coming."

Not that the overly fattened PGA Tour season couldn't use a little trimming, but Finchem handled the whole process badly.
This next statement is precisely why Finchem can't be relied upon to deal with equipment.
Finchem constantly displays an arrogant disregard for everything in golf outside of his own tunnel vision. Who cares if the new tour schedule will gut the European Tour's prime events during the spring and late summer? Who cares if its big announcements distract the attention from the LPGA Tour's most important event? Who cares if none of the so-called World Golf Championship events are played in front of audiences outside the United States?

Finchem has unilaterally constructed the PGA Tour to fit his vision. Thank goodness he has no control over any of the major championships, meaning the most important historical results of the year will never be sullied by an inadequate TPC venue or distasteful title sponsorship.

At least that knowledge can settle the uneasiness in the stomachs of the constituents who really matter - the golf fans.

Crenshaw On Prairie Dunes, Minimalism

Ben Crenshaw at the Senior Open Saturday:
Q. Jim Thorpe mentioned that you talked a lot at breakfast today about how the greens used to be here until they made the changes, about how this course actually was early on.

BEN CRENSHAW: There haven't been any changes on the greens, really. The first two greens we redid in 1986, but it's so minor. The contours themselves have been here. One nine was built in' 37, the other nine was in '57, so they're original. They're fascinating. Nobody would have the heart to touch these. They're magnificent.

Q. Would anybody build a golf course like this these days? I mean, even

BEN CRENSHAW: If anybody got a piece of property like this, I hope they would. I hope they would try.

Q. (Inaudible.)

BEN CRENSHAW: No, it's not. And they could still, you go out and look at the course and it's it shows you how timeless his work is and how much he did not want to impose himself into this piece of land. It's fascinating how he routed this. How he routed the original nine. You look at that and you go, wow, that's unbelievable.

Q. But don't you think architecture has changed back to this style of golf course?

BEN CRENSHAW: You have a lot of

Q. With dunes and sand hills?

BEN CRENSHAW: Well, you're right. You have a lot of young architects that are seeing the value in it, and that's an understatement. Because if you do it like this, it's economical. It's vastly economical.

Q. Less land, less moving dirt.

BEN CRENSHAW: Yeah. Take a good piece of land and work with it. It's going to be economical and it's going to be more natural.

Q. Are you finding owners coming to you asking you to look for land more and more?

BEN CRENSHAW: Yes. Yes. Not in droves, no. Not in droves. But we have some calls that people want sort of a quiet golf club on a nice piece of terrain and not much else, which is nice. After all, that's why we play golf. And so we just that's what we try to do is try to pick good pieces of property and then have hopefully have the freedom to do a nice routing before anything happens. That's what we enjoy doing.

Q. How much do you limit yourself to the amount of work that you guys are involved in at a certain time?

BEN CRENSHAW: Oh, quite a lot. We do one or two at a time, so. Two is plenty for us. We have a little small crew and we like to go around, but that's what we enjoy spending the time on.

Q. When you're working now, I mean do you almost try to even though you have all the equipment at your disposal, do you almost try to envision what it was like with the mules and that?

BEN CRENSHAW: Yes, very much so. You get the movement. I mean we talked, you know, until we're blue in the face about getting the movement.

Getting To K Club Sounds Fun

Lawrence Donegan reporting from the K Club, site of this week's European Tour event and this fall's Ryder Cup:

As malapropisms go, the one uttered this week by Richard Hills was a little too close to the truth for comfort. "I fully expect roadworks to be in place," the Ryder Cup director announced when asked if work on the access routes into the K Club will be completed in time for the start of the big event in 10 weeks' time.

Less than a mile away the bulldozers were backed up on the road from Maynooth as the workmen sheltered from the rain. Work was over in the afternoon. Still, the media tent transcribers were busy. When Hills' words were finally regurgitated for public consumption they had been "tidied up" to read "We are confident that the roads will be ready."

He goes on to explain why most of us will be quite content to watch this one on television. 

 

Week In Review, July 1-8: This and That

WeekInReview2.jpgA little bit of everything this week as the Women's Open wrapped up Monday, the Senior Open is being played at wonderful Prairie Dunes and the British Open looms.

Playing out somewhat under the radar is the PGA Tour's FedEx Cup announcement, which surprisingly has been met with only a few negative reviews. Considering that it has been billed as an exciting new concept, I'm surprised we haven't seen more stories questioning the many bizarre aspects of the Tour's new "playoffs." (Then again, few questioned the sanity of rewarding a Commissioner with a $27 million contract for signing a 15-year deal with The Golf Channel, so why should we expect anything else!)

Thankfully, you all had plenty to say about the Tour' s announcement this week.

JPB: "The Tour appears to be making a lot of decisions that will benefit top players, top purses, and top sponsors at the expense of everybody else. There is a place to treat stars better. There is a place for some events to be bigger and better than others. However, to throw away tournaments, fans, and entire markets for the alleged improvements is risky. And then to get meaningless MBA speak about having too much water in the glass... Perhaps the better water analogy is throwing the baby out with the bathwater."

Andreas Håkansson: "Personally, living in Sweden and watching PGA Tour telecasts past bedtime, I do not think that the demise of these tournaments is a bad thing. Uninteresting courses and unattractive fields leave them inferior to most European Tour stops during summer and fall. For me as a European, American golf ends, and has always ended, after the NEC (the old World Series). I reckon that Finchem feels the same way."

Regarding the shabby treatment of Washington D.C., reader TC writes: "Blame money hungry Commissioner Tim Finchem for this travesty. And for handling the situation like a fourth grader. He waited unitl it was too late for Booz Allen to react before telling them he had moved their event to the worst possible weekend on the tour. Then he refused to take phone calls from the Washington press yesterday."

With Annika and Pat Hurst deciding the U.S. Women's Open on Monday, the subject of 18-hole playoffs came up.

Smolmania: "When I start playing 3 or 4 hole rounds of golf, or 3 or 4 hole matches, I will agree that 3 or 4 hole playoffs are the way to go. Why does everything in life have to be based upon expedience? Golf is one game that isn't, at least it shouldn't. Besides, the USGA has much more important things to be worrying about than how many extra holes to play. It used to be a big deal when the guys on the PGA Tour could "hit the barn" at the back of the range at Cog Hill. . . yesterday 80% of the guys I saw were doing it. Fix the ball, then you can worry about the silly little details like how long the playoffs should be in the ultimate championship."

AP Maran on criticism of 18-hole playoffs: "It's the time we live in that is the problem, better be quick than dead, next town next competition, never rest, up up go go. I can see the logistical problems with burning a day, tents to move, cargos to ship. But as golf continue to be the semislow game in sports, let us hail the honour to be slow and enjoy the extra round of playoff, but at the same time don't be silly as in cricket and take tea for two hours before next batting, 18 holes is perfect."

NRH: "The USGA has it right on this one. Monday might be inconvenient for some, but not to those who are playing. There's something to be said for the mental endurance of an additional 18 and sleeping on it. Like the rough and winning scores over par, it is once a year. Deal with it Doug. Besides, there's no way the USGA would leave enough light to get in 3 or 4 holes on Sunday."

Kevin: "What does an 18 hole playoff offer that a 4 or 5 hole playoff doesn't? The ability to come back after one or two bad holes? That's a weak reason when you are talking about the a championship of golf...the stakes should be high for each hole in the playoff, whether it is sudden death or a subset of holes.

Scotty: "I've been to all four major championships at least once and attended every Masters and U.S. Open since 1997, and the USGA puts on the worst show annually -- by far. It's tedious. Every bit of it. And on the off chance that one of its events happens to get exciting enough to reach playoff potential, the USGA goes ahead and makes the whole thing more tedious by dragging it out another day. I'm all for tradition, and if that's your reasoning for sticking with 18 holes, fine. But if you can honestly tell me that any part of Sunday's final round at Winged Foot, for instance, was remotely close to the drama that unfolded in the last four holes, you're making about as much sense as the people defending oil company profits."

Gus: "They might not have needed a playoff if it were possible in a USGA set up to make a birdie. The only movement in these things is backwards to the field. The concept of an extra 18 would be fine if we were talking about exciting/ interesting golf- but we're not. The prospect of extending everyone's misery for another day is too much too bear. Somebody pull the plug! Please!

I brought up the subject of Phil Mickelson's scouting of courses and knowing what he'll hit in advance. Personally, I think it says something very bad about modern day course setup and architecture that spontaneity has been stripped from the tournament equation. But as expected, a Phil debate broke out! That's okay, the comments were still interesting.

JPB: "Golf should be something more vague than a game broken down by the stats wizards and game theory geniuses. I hope so, since I am neither of those, my brain can barely handle adding the score up."

Charlie Bell: I agree that the USGA shouldn't determine or announce tee/pin positions in advance. For me it's not a matter of challenging the players to think "on the fly" so much as ensuring that they're forced to think a lot, period. Because a course changes daily with wind, turf, and green conditions, there's no sense in setting it up until the last possible moment. The challenge shouldn't lie in the difficulty of the shots per se but rather in the variety of shots required from hole to hole and round to round, and you can't maximize this until you know the day's conditions.

On the latest and most misleading Golf Digest Bomb and Gouge blog entry yet, JM writes:  Of course, the First Corollary to this observation is Paul Fussell's Law of the Ball (as outlined in his book, Class): the smaller the ball, the higher the class. Here's a catchy new title for their blog, then: Spares and Strikes Forever."

NRH used the topic to write, "Billy Payne, take the first step and make your own Masters ball. Since Augusta always does things the classy way, only use your logo on them and do not reveal the manufacturer. Let each player choose the compression (is there even a choice anymore?), give them 4 dozen in advance of the tournament week so they can get used to them and another 4 dozen when they arrive with their initials embossed and send them to the tee."

Golf On Steroids

Eric Rozenman in the Chicago Tribune says golf has its own steroid issue to deal with.
Chicago-area golf fans can witness routine drives at this weekend's Western Open at Cog Hill that would have been impossible barely a decade ago. That's because golf's on steroids. Not the players, the equipment.
We'll let this next reference to Augusta National Country Club slide because it's leading to a slick analogy.
Monster drives have changed the game so much that long par fours that used to call for a mid-iron second shot to the green now take a mere pitch. Four years ago, William "Hootie" Johnson, then chairman of Augusta National Country Club, which hosts the Masters, mused out loud about requiring a low-octane ball. Honorary club members Jack Nicklaus and Arnold Palmer applauded, but Johnson backed off, lengthening the course instead.

That, of course, is the opposite of the Indianapolis 500 model. As engine technology advanced, race officials imposed power restrictions rather than change the event to the "Indy 600."

And...
The royal and ancient game of golf is undergoing the same extreme makeover suffered by auto racing when dragsters displaced sports cars: bigger, louder, but less sporting.
And...
Golf needs to end the distortion caused by ever more juiced equipment. The game must re-emphasize skill over technology. Today's "live" balls are live enough--and metal woods, like metal bats, belong in the minor leagues.

The Last Western

Ed Sherman lists all of the things disappearing with the demise of the Western. In all of the talk of FedEx Cup nonsense, I forgot that the "Open" aspect will disappear, meaning no more qualifying and no more spots for the Western Am winner.

It will be the last time it can be considered an open tournament. The stories about qualifiers always have been among the neat things about the Western.

It will be the last time Chicago can call itself the permanent home of the Western. The tournament has been here since 1962.

And last but not least, this week will be the last time anyone calls the tournament "the Western." That's been its name since 1899.

This week will mean farewell to the Western Open as we know it. After 107 years, one of the game's greatest traditions will be gone.

Catching Up With Mac

Jim Achenbach catches up with Mac O'Grady, who qualified for this week's U.S. Senior Open at Prairie Dunes:

His long-awaited instruction book, however, has taken a back seat to the completion of his fictional and fanciful account of life on the PGA Tour, called Seve The Commissioner in honor of his friend Ballesteros.

"There is much truth in this story," O'Grady said of the book, which has yet to be published.

"People wait for great art, and they will have to wait for this book," he said. "There is no ego involved here. I am in no hurry."

The book crusades against technological advances in golf such as metalwoods and the 60-degree wedge.

Ironically, O'Grady's bag at the Senior Open contained a Ping G5 titanium driver and a Ping 60-degree wedge. His irons were Ben Hogan blades.

"What can you do?" he asked. "These guys still outhit me. The steroids in golf are not in the golfers; the steroids are in the balls and clubs."

Tarde: Wishes Distance Regulation Had Happened

In his August, 2006 editor's column, Golf Digest editor Jerry Tarde lists his "Top 5 Wished They'd Happened" moments in golf. Number 5:

The USGA holding the line on distance in 1976, 1982, 1984, 1987, 1995, 1996, 2004, 2005, 2006. 

This, combined with his June Top 5 that included 4 ways to deal with distance (only one suggestion to do nothing), requires that I add Tarde to The List. I'm sure this will make his month.