Revising Riviera

230136-678395-thumbnail.jpgGolfobserver.com has posted my 2005 series on the changes to Riviera. Sad to say, the destruction has continued. With the white bunker sand, sterilization and Orlando whale tails added everywhere, it feels more Florida than Pacific Palisades.

Golfonline's Joe Passov takes a look at George Thomas's design work in the area and reviews the remaining public courses that he designed.

"With golf, less meant more."

In the post International stories, it's interesting to note this first (and inevitable?) look at how the Tiger effect now comes with as many negatives as positives. Bob Harig on ESPN.com:

But the problem with such deals is there is no negotiating when it comes to the $5.3 million purse. The players still get paid the same. And the advertising units assured to be bought on Golf Channel and NBC as part of the network contract with the PGA Tour must still be paid. TV takes no discount. The local tournament organizing committee, a nonprofit organization, still has to pay its bills, but with less money coming in from the title sponsor. So it gets squeezed, making it more difficult to give money to charity.

Sponsoring a regular PGA Tour event costs in the neighborhood of $7 million per year. That money covers a portion of the purse, a television advertising commitment, a fee to the PGA Tour and to the tournament. Spread that out over the six-year length of the network contracts, and you're talking about $42 million or more.

It is a hefty price, especially given the modest television ratings. Those small numbers -- usually in the 2 million-to-3 million range for a weekend network telecast -- were always justified because they were reaching the "right" kind of people … i.e. those with disposable income. With golf, less meant more.

But as the price has kept going up, those company executives began looking at the numbers more closely. And some of them have started to say that enough is enough -- especially if Woods doesn't play.

Greetings From L.A., Volume 2

greetingsfromLAAnother stellar weather day here at Riviera. Adhering to doctor's orders, I only took in a couple of hours of the pro-am play. I witnessed the usual displays of tepid pace of play, excessive self obsession, garrishly dressed wives and voila, the traditional pro-am headache set in.

The greens appear firm, with dry warm weather the next few days they figure to actually allow Riviera to provide an interesting test.  There is almost no rough, but that's just fine with 27-yard wide landing areas and firm, fast greens.

That said, I had a lively chat with Steve Elkington today. Alongside were Mike Clayton and Jaime Diaz. A variety of topics were discussed, but Elkington was most interesting when talking about the changes to the course.

Naturally, he has taste and has been a longtime Riviera fan (especially as the 1995 PGA) so he finds much of it revolting, and in particular I was pleased to hear someone note the careless green enlargements, which have eliminated so much of the precision necessary for iron play. Brad Faxon made a similar observation, but just as many players love the new sand in the bunkers, and therefore, it's all good.

Inside The...Cables?

I might actually go down to the Golf Channel set to take in this interactive/it's-all-about-you experiment gone awry: 

Golf Fans to Go “Inside the Ropes” with the GOLF CHANNEL at the Nissan Open
 
 The GOLF CHANNEL will offer golf fans inside the ropes opportunities during the Nissan Open this week at Riviera Country Club. Beginning Thursday, the cable network will give behind-the-scenes access to its news production at the tournament, with live audiences during the broadcasts of its signature news shows – Sprint Pre/Post Game and Golf Central – for the first time.
 
 Situated near the 10th tee at Riviera Country Club, select golf fans will be on the stage to watch the live production of Sprint Pre/Post Game and Golf Central.  In addition, select golf fans will be able to view tournament coverage shot-by-shot in front of the stage throughout the duration of the tournament.

Targets on The Driving Range

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Riviera's Renovated Range (Click to enlarge)
I had an enjoyable chat and stroll around Riviera Tuesday with Mike Clayton and Steve Wenzloff, the PGA Tour's VP of Design Services. Among other topics, I pointed out Riviera's redesign of the driving range landing area. It mostly consisted of taking some nice (albeit in need of freshening) targets, and leveling the landing area into a boring patch of flags and green grass.

Wenzloff said that in his polling of PGA Tour players, the overwhelming majority would rather hit to a flat, boring field than one with really interesting target greens guarded by bunkering.

Am I alone in preferring targets that reflect what you would hit to on the course?

Two More International Post Mortems

Golf World's John Hawkins first:

The International's demise is a dangerous sign as to the widening chasm between Tiger events and the non-Tigers. Never have the haves and have-nots been so easily defined or so mindlessly categorized by the presence of a single player--it's the frightening downside of Woods' competitive dictatorship. When he doubles the size of a viewing audience in a strong golf economy, the rich get richer. When he does it in lean times, the poor get really poor.

And John Garrity with this in SI:

Did the International have to die? Vickers thought not. But as he turned away from the window, he considered a bleaker landscape than the one outside. "There's a sense of greediness in the air," he said. He was ready to begin the postmortem.

And...

At the press conference Vickers had sprinkled pixie dust on Denver reporters, saying, "Hopefully this is not the end of the International tournament. When time and conditions are right, I think that we'll be back here." Now, however, he conceded that it was probably wishful thinking. "We're here," he said. "The assets are here. But it's not our move." If anything, he saw his tournament as the canary in the coal mine -- the first to fall off the perch, but no different from a dozen other Tour events suffering from Tiger Deficiency Syndrome and low ratings. "I'm trying to be helpful to Tim, who's a good friend," Vickers said, "but if something isn't done, you're not going to have a Tour. Right now it's a one-man show."

Taking Options Out Of An Option Hole

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Rough Where There Used To Be Short Grass (Click to enlarge)
Greatest option par-4 in golf? Yes, many would vote for Riviera's 10th, which was recently discussed and celebrated in Links Magazine (yours truly was a contributor, no link available).

But as we all know, options can lead to birdies, and we know that can't happen! So in their on-going attempt to do something to Riviera, Tom Marzolf and gang have made two almost mind-bogglingly poor change to the great 10th. Almost, because, well, they've made others in recent years.

The first I knew about and lament as I see it in person this week. The aiming bunker that the smart player goes out to the left, has been expanded toward the green to cut down on the number of drives going for the green (because you know, that's so boring to watch!).

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Rear view of No. 10 lost approach (click to enlarge)
The other change is subtle but far more egregious.  A good portion of the left approach and lefthand drop off area, mown as fairway from 1993 to 2006, have been converted to light rough. This keeps missed approaches or attempts to drive the green closer to the putting surface. (This in the second photo you can see the outline of the old fairway area that ran balls well away from the green.)

Yes, this is one of those minor things that us architecture junkies howl about, but this short grass area was precisely the type of element that makes No. 10 such a playing and spectating joy.  The short grass added dimensions to the decision-making process and were left with all sorts o of weird shots, particuarly to the back hole locations.

Now balls will stay closer to the green and the hole should play easier. But worse than that, the growing of rough were there was once short stuff will eliminate options around the green, making it less interesting to watch or play.

"Courting the coveted, new FedExCup trophy with lines delivered in the spirit of Shakespeare."

No chance you read this without an eye roll...

The PGA TOUR celebrates Valentine’s Day this week with the launch of “First Kiss,” a new commercial in its year-long campaign to promote the inaugural season-long FedExCup points competition. It debuts during this week's telecast of the Nissan Open on GOLF CHANNEL and CBS.

“First Kiss” features players Adam Scott, Camilo Villegas, Sean O’Hair, Zach Johnson, Dean Wilson, J.J. Henry, Lucas Glover and Aaron Baddeley courting the coveted, new FedExCup trophy with lines delivered in the spirit of Shakespeare. About the new prize, O’Hair exclaims, “Other men have seen angels, but I have seen thee. Thou art enough,” while Scott pledges, “I will be the first to kiss her.”

The FedExCup trophy and a $10 million prize will be awarded for the first time following the four week PGA TOUR Playoffs for the FedExCup in September.

To preview the spot, click here
.

Greetings From L.A., Volume 1

greetingsfromLASunny, fresh, lovely day here at Riviera, which is why I'm in the press tent surrounded by the nation's finest scribblers.

Actually I just spent an enjoyable ten minutes listening to Jim Nantz and his associate producer Tom Spencer telling me about this April's pre-Masters re-broadcast of the 1960 Masters. His production outfit has brought in the folks who make the golf scenes in the Aviator so cool to colorize the footage, and of course added interviews with Palmer and CBS's Frank Chirkinian about the telecast. Sounds very cool.

Somebody is now in the interview room...oh, Retief Goosen. Sheesh, the way the inklsingers are running to the room, you'd think Bill Parcells was in the house.

The course is in fine shape considering the weird winter weather we've had. The architectural changes are pitiful as always, but more on that later.

More importantly, lunch was outstanding, so look for rosey coverage from the scribes this week.