"The Golf Channel is a stronger brand, but it could benefit from a link to NBC and its on-air talent."

The New York Times' Richard Sandomir contemplates the role Dick Ebersol might play in the new GE-Universal-NBC-Comcast (GUNC?) entity, and suggests that Comcast properties like Golf Channel can only benefit from Ebersol's touch (assuming he stays on past 2012, and assuming they can lock in the Big Break for the next fifty years).
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Australian Masters Opening Day Telecast Thoughts

What a delight watching Kingston Heath during round one of the JB Were Australian MastersTiger Woods posted a 66 in front of huge crowds and we were treated to several hours on Golf Channel here in the U.S.  Not only is the golf course so lovely to look at, but the flow of the telecast was far different than what we're used to hear in the States.

A few things about the broadcast stood out:

- Camera angles. Perhaps they were forced to have some alternatives, but a few holes featured a nice side view look at a green instead of the standard rear tower. It added variety and gave us a better sense of the architecture.

- No promos. It's amazing how much better the telecast flowed without the relentless plugs for NCIS and reality shows and...

- Made the announcing so much more enjoyable. Particularly the Ian Baker-Finch/Brett Ogle portions. Not having to read so many plugs allowed them to engage in some informative discussions about how holes had changed thanks to technology, what a great job Mike Clayton did adding the 11th hole (and why), and overall the better flow lent a relaxed, welcoming tone that made the telecast feel like we were merely listening in on a conversation among knowledgeable fans. IBF also ably explained the strategy behind some of the holes as we were treated to graphic flyovers.

- Focusing on two groups. What a joy to really study one group primarily (Badds, Appleby, Coltart) with select shots from others like Adam Scott and Matthew Goggin. This allowed us to take a tour of the course (aided by those great hole graphics) and to see a nice variety of shots, not just an onslaught of putts. Baddelay was all over the place, but his swing looks sensational and you get the sense he's making progress. Getting to see so much of his round made for more interesting viewing, even though he wasn't playing that well.

Not surprisingly, the golf course also came off beautifully. The sparse and dry roughs, the lay of the land feel of the holes and those wondrous bunkers jutting into greens with so little rough between the two: perfection!

For those who watched, I'd love to hear your thoughts.

"I'm tired of Tiger Woods. Just totally fed up with him."

John Huggan is tired of Tiger Woods. Off the course.

For a man who has never been known to give up with a club in his hands -- one of his most admirable qualities -- the world's best golfer appears to do little more than go through the motions when it comes to his obligations elsewhere. And yes, obligations is the correct word; Tiger earns a lot of money from playing golf in public. One would think he'd try to give a bit more of himself to the people who ultimately fund his opulent jet-set lifestyle.

Take his pre-tournament press conference at this week's JBWere Masters in Melbourne. OK, so the whole thing was a bit of a farce, from the tedious and self-serving seven-and-a-half-minute monologue from John Brumby, the Premier of Victoria -- your typically vacuous and preening politician -- to the totally un-cool rounds of applause that both preceded and ended the proceedings. But, as per usual, Tiger (who more than once appeared to be on the point of nodding off during Brumby's bletherings) batted back questions, good, bad, tough and softball, with responses that at best could be described as predictable.

While I see Mr. Huggan's point, he forgets that America loves the non-answer, non-controversial, safe, middle of the road star. Frankly, I admire Tiger for detecting this and milking it to his financial advantage. It takes a lot of will power to pull it off!

“What I’m most proud of in my career is that I’ve built brands; I’ve built them globally, and I’ve left them significantly larger than when I joined them"

Beth Ann Baldry files this profile of new LPGA Commish Mike Whan (family man, Midwest values, looks you in the eye, yada, yada, yada). 

You know, I've read four or five stories on the hockey stick dude and I still couldn't tell you the name of this glorious brand he built.

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"The golf establishment, especially in the United States, is full of venal, haunted little men--players, executives, sportswriters, broadcasters"

I'm reluctant to link the Matthew DeBord-authored Huffington Post piece that reader Rick sent, but it's so uninformed and off base that I just can't resist. The topic? The media and white men running the game of golf are to blame for Michelle Wie's 2006-2008 doldrums. (Yes, it's a timely piece, too!)
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