Prime Example 1A Of Why You Take Charge Of Your Damage Control

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There are so many lasting images searing into what's left of my memory from the Tiger Woods accident and ensuing crisis. But we have a new leader in the clubhouse.

Now, the question I had planned to pose to you all was this: what's been more damaging to his image, (A) the 14 mistresses/divorce/loss-of-sponsors, or (B) the stony silence/no-denial reaction to reports since November 27th. But after reading Benoit Denizet-Lewis's blog post on the sex rehab clinic where Tiger is staying, I now know the answer: B.
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Happy MLK Day: Saynora, Charlie Sifford Exemption

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So I attended a lovely media day event at Riviera on a rainy Martin Luther King Jr. day to kick of the countdown to the Northern Trust Open. The highlight came when a Northern Trust exec introduced Joshua Wooding the recipient of this year's Charlie Sifford exemption, which started in 2009 as a way to honor an aspiring player who "represents the advancement of diversity. The exec even called it the Sifford exemption today but when the press release arrived in my in box, it became quite clear that Sifford's name has been removed. The release:
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"I'm keeping OUR dogs - you can have YOUR dogs!"

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James Desborough in News of the World files a highly entertaining and highly unlikely account of Elin telling friends how she's rating all of Tiger's mistresses and issuing tabloid-ready quotes like the above line. Desborough also spells out how Tiger is offering Elin a deal to stand by him so that he can rebuild his image ala Kobe.
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