Hey, What About Inverness?

/

With Merion's U.S. Open success folks have wondered about other supposedly past-their-prime venues and Dave Hackenburg makes a case for his home state's once regular member of the major championship rotation: Inverness.

The Inverness property totals about 300 acres, according to chief operating officer Eric Rhodes. That doesn't include considerable acreage owned by Health Care REIT across Dorr Street that has been made available to the club for past major championships, or some city-owned land to the west that could be used.

''We might be the only tournament club in the country that is capable of parking every car on site," Rhodes said.

Meanwhile, the golf course is about to get even better. Inverness is going to close its course for the year in August to regrass all greens and many fairways, renovate all those bunkers that were not dealt with before the 2011 Senior Open and to reconfigure the Nos. 1 and 10 tees in a manner that could lengthen and considerably toughen those holes.

NBC Hinting At Something In Delineating Between East Coast U.S. Open Vs. West Coast U.S. Open?

/

When they make the press release distinction of an East Coast U.S. Open while highlighting ratings, one has to wonder if...

A) The network whose contract is up in 2014 is suggesting they would like to play fewer  East Coast U.S. Opens compared to those in the dreaded West where the weather is better and prime time viewing across much of the land boosts the numbers, or...

B) The network whose contract is up in 2014 is suggesting they should pay less for East Coast U.S. Opens compared to those in the dreaded West where the weather is better and prime time viewing across much of the land boosts the numbers.

There are only two West Coast U.S. Opens on the current docket from 2014 to 2020.

Anyway, just a thought.

The final 2013 East Coast U.S. Open ratings...For Immediate Release:

MOST-VIEWED EAST COAST U.S. OPEN FOR GOLF CHANNEL ON NBC IN SIX YEARS
 
ORLANDO, Fla. (June 20, 2013) – GOLF CHANNEL ON NBC’s tournament coverage and Golf Channel’s news programming scored record audiences for the USGA’s U.S. Open, America’s National Golf Championship, which was held last week at the historic Merion Golf Club near Philadelphia.  GOLF CHANNEL ON NBC’s weekend tournament coverage was the most-watched East Coast U.S. Open in six years (since 2007 at Oakmont Country Club), while Golf Channel posted the network’s most-watched U.S. Open Week ever for an East Coast event (second most-watched U.S. Open Week of all-time behind last year’s event at The Olympic Club in San Francisco), according to data released today by The Nielsen Company.
 
“With this year’s U.S. Open, the USGA created a complete test of golf, as well as reintroduced the historic Merion Golf Club to fans worldwide,” said Mark Lazarus, Chairman, NBC Sports Group. “Our marketing and promotional teams, combined with Tommy Roy and our exceptional production team, throughout the week on Golf Channel and NBC gave fans a great viewing experience of our national championship.”
 
NBC Sports Group’s comprehensive coverage of the U.S. Open was highlighted by:
 
GOLF CHANNEL ON NBC Weekend Coverage:
·         GOLF CHANNEL ON NBC’s final round coverage on Sunday delivered 8.4 million average viewers (5.4 rating), making it the best East Coast final round at the U.S. Open since 2007 at Oakmont Country Club and +14% more than 2011 U.S. Open at Congressional Country Club (4.5).
·         GOLF CHANNEL ON NBC’s final round coverage peaked with 13.7 million average viewers (8.4 rating) on Sunday from 7-7:30 p.m. ET.
·         GOLF CHANNEL ON NBC’s Weekend Coverage delivered 6.8 million average viewers, making it the most-watched East Coast U.S. Open since 2007 at Oakmont Country Club.
·         GOLF CHANNEL ON NBC’s Weekend Coverage reached 31 million viewers.
·         GOLF CHANNEL ON NBC’s third round coverage on Saturday delivered 5.4 million average viewers (3.7 rating), which was the best East Coast U.S. Open third round since 2007 at Oakmont Country Club and was +17% over 2011 U.S. Open at Congressional Country Club (3.1).
·         GOLF CHANNEL ON NBC’s early round coverage on Thursday from 3-5 p.m. ET delivered 2.45 million average viewers (1.8 rating).  This was +34% more than 2011 U.S. Open at Congressional Country Club and was the most-watched Thursday East Coast U.S. Open coverage since 2005 at Pinehurst.
·         GOLF CHANNEL ON NBC’s early round coverage on Friday from 3-5 p.m. ET delivered 2.79 million average viewers (2.0 rating).  This was +52% more than 2011 U.S. Open at Congressional Country Club and was the most-watched Friday East Coast U.S. Open coverage since 2009 at Bethpage Black.
 
Golf Channel LIVE FROM THE U.S. OPEN Week:
·         LIVE FROM THE U.S. OPEN drove Golf Channel to its second most-watched U.S. Open Week of all time, behind last year’s event at The Olympic Club. This also represents the most-watched U.S. Open Week for Golf Channel from any East Coast venue.
·         Golf Channel reached 9.1 million viewers across last week, +24% vs. 2011 U.S. Open at Congressional Country Club.
·         LIVE FROM THE U.S. OPEN programming reached more than 7 million total viewers for the week (+15% vs. 2011).
·         MORNING DRIVE content reached almost 2 million viewers (1.9mil) – setting a new weekly high for the daily morning show in 2013.
·         LEE TREVINO: AN AMERICAN CHAMPION, which showcased the 1971 U.S. Open at Merion Golf Club, has reached 1.4 million viewers to date with premieres on NBC on Sunday, June 9 and Golf Channel on Monday, June 17, making it the most-viewed Golf Channel-produced documentary in 2013.
 
GolfChannel.com’s and Golf Channel Mobile’s Coverage of U.S. Open:
·         GolfChannel.com scored its most-clicked week ever for page views (14.98 million, +56% YOY), unique visitors (2.37 million, +12% YOY), and video starts (2.84 million, +358% YOY).
·         Golf Channel Mobile scored its second most-clicked week ever for page views (10.17 million, +35% YOY) and unique visitors (440K, +36% YOY).

2013 U.S. Open Course Set-Up Reviews In And They Are Not Exactly Glowing

/

I would call my Golf World review of the USGA's course setup at Merion "mixed" with a lean toward positive because the emphasis on difficulty let the Merion membership feel good about hosting the U.S. Open.  In other words, there was a political element to this year's setup and Mike Davis addressed that.

However, in the details I certainly make clear there were some elements that were just not very good and contradictory of the USGA's desire to show off Merion's supreme architecture. In particular, was lack of width and the setup of the third hole Sunday, something Phil Mickelson, errr...lamented.

Anyway, check out my story in Golf World this week.

I have a few stats in my story, but Jim McCabe also breaks down Merion "by the numbers" and has some fun stuff to share at Golfweek.com

Tod Leonard wasn't so forgiving and says Mike Davis "botched" the setup.

There is making the course hard, and there’s making it fair, and Davis — who hasn’t erred much during his reign — made a mistake with this one. The final round was drudgery, not good or interesting golf. The USGA is trying to grow the game. Would anybody want to go out and take up golf after watching that?

Rex Hoggard talked to players at the Travelers and concludes that the USGA did not do a good job showing off Merion at its best.

“I met a guy in the airport on Saturday when I was flying home, he was 91 (years old),” Glover said. “He had been to every Open since 1950 at Merion. I asked how fast the greens were in ’81, he said, ‘10 (on the Stimpmeter).’ I said how long was the rough, ‘3 inches.’ I asked if that was the same golf course and he said, ‘Absolutely not,’ . . . he said it was atrocious.”

Lost in last week’s reintroduction of Merion after a 32-year hiatus from the U.S. Open rotation was the fact that this was not the same course where Bobby Jones completed the Grand Slam in 1930 by winning the U.S. Amateur or where Ben Hogan made emotional history at the 1950 U.S. Open.

Davis, the USGA executive director who took over for Tom Meeks as the Open’s top setup man in 2004, has proven himself adept at setting up fair, but difficult golf courses. This time, however, he may have blazed through a few stop signs on his way to Sunday’s trophy presentation.

Of the 500 or so votes cast in the poll here, it's clear the setup was seen as a way to mask distance gains and that very few saw the week as a resounding win for the pro-do-nothing-about-distance set.

Royal Cinque Ports Is Hosting The Amateur This Week...

/

Which is not really of interest to most except that this is one of my very favorite places in the game. And the British Amateur is a perfect excuse to show some photos of the place three years ago when things were drier in the UK and I was there to investigate Freddie Tait's cross country play a century ago.

You can follow The Amateur at the R&A site, and there was this account of the first day of matches.

I've included photos of the links and the town of Deal, which would make wonderful hosts of the Open Championship (again).

Those Letterman Top Ten Lists Just Aren't What They Used To Be...

/

The Justin Rose, post-U.S. Open win list is positively brutal, but by no means the fault of Justin.

If you have three minutes of your life you never want back...

Top Ten Questions People Ask Me About Golf

Wednesday, June 19, 2013
10. "There is regular gold, there is miniature golf - how come no giant golf?"
9. "Why don't all balls have dimples?"
8. "Does Obamacare cover the yips?"
7. "Ever get tired of Jim Nantz whispering?"
6. "Would you let President Putin hold your trophy?"
5. "How often do you slap your caddy?"
4. "Is a threesome better than a foursome?"
3. "Can you get me an autograph from PGA Honorary President Allen Wronowski?"

Okay for golf wonks, that was good.

2. "Would you say this is my sweet spot?"
1. "Where's the strangest place you've ever made bogey?"

Ogilvy Loved Merion But...Too Narrow, Too Much Chip Out Rough

/

Post Merion 2013 observations from Geoff Ogilvy.

From this week's Golf World:

My one criticism of the course setup would be that the fairways were too narrow. Merion is a great course with many great holes, but it was sometimes hard to tell with so much rough everywhere. It was tough to picture how it sets up and plays for the members.

I know that -- apart from next year at Pinehurst -- calling for more width in the U.S. Open is a forlorn hope. I have a suggestion though. I would like to see dry, "flier" rough rather than the "chip-out" long grass we had at Merion. Maybe the wet weather precluded doing anything about the thickness of the rough, but it would have been nice to see guys attempting risky recovery shots (perhaps the most exciting aspect of professional golf) rather than hacking out 50 yards or so up the fairway. Anyone and everyone can do that.

He goes on to explain why local knowledge was a good thing and how Merion provided good "awkwardness" especially had there been some room to get suckered into bad plays.

Instant Poll: Did Merion Alter Your View On Distance?

/

You may recall that prior to the 2013 U.S. Open at 6,996-yard Merion, former USGA Executive Director David Fay told Golf Digest contributing editor David Fay that "of course" this would be a referendum on the question of distance and its impact on the modern game.

Since then we saw high scores at Merion thanks to a combination of the difficult architecture and restrictive setup.

So with that, I ask...

Did Merion alter your view on distance?
  
pollcode.com free polls 

Two Minor 2013 U.S. Open Quibbles...

/

The most significant quibble I've heard from fans was the lack of ability to see action, particularly on the closing holes. By and large, the Merion experience was reviewed positively and the USGA operations team deserves a big bonus and ensuing vacation for pulling off something pretty extraordinary on a tiny property.

That said, I had two quibbles with the 2013 U.S. Open...

- The lack of spectator access to the area right of 14 fairway, behind 17 tee and right of 18 fairway. For reasons I still can't quite figure out, there was a huge area in this area free of fans that was perhaps the best viewing spot on the entire property and I still can't figure out why it was restricted to inside-the-ropes access. Next time the U.S. Open returns there needs to at least be a small grandstand behind the 17th tee so that fans can see some of 16 green and the tee shot there.

- The lack of retro-logos on merchandise items. One of the fun trends at the Masters and Players was the use of old tournament logos on shirts and hats. I know if there were some 1971 U.S. Open logoed stuff, my Lee Trevino friends who are fans would have gotten a bigger kick out of something with the distinctly 70s "branding" than the 2013 logo.

Justin Rose's Win: Vindication For Sean Foley, England

/

Nice story by Steve DiMeglio on Justin Rose's win as vindication for the often unfairly criticized instructor Sean Foley.

The criticism has been relentless at times, which Foley, by the way, deflects with ease, so much so that Rose, even while holding the U.S. Open trophy was asked if the victory was affirmation of Foley's instruction.

"I feel like my golf game has gotten better and better every year. I've picked up distance and I'm hitting the ball straighter. And for me to come into a U.S. Open and feel like this is one of my legitimate chances to win a major is a testament to my ball striking. So I got to give a lot of credit to Sean," Rose, 32, said. "I would say it's more than just a player/coach relationship. I regard him as a true friend and I regard him as someone who, if I ever had a question upon golf or upon life, he would be very much at the top of my list.

"He's a very mentally, I think, a very interesting character and very strong mentally. And he passes that on as well."

John Huggan also looks at this as a big win for the English male golfing contingent who were beginning to wonder if they would ever win a major in the 21st Century. He also points to a Derek Lawrenson interview with Rose prior to Merion where the U.S. Open champion made this frank statement:

"If we're really honest, I think it has now reached the point where it's down to the fact if we (the English) can handle the pressure we will win a major and if we can't, we won't."

For Phil "In the end it wasn't strategy but execution."

/

Stepping back from the U.S. Open for a day to consider Phil Mickelson's incredible sixth runner-up finish and while a lot of people want to question his decision to leave the driver in the locker or his putting (everyone stunk on the greens at Merion), it will all really go back to the decision on the short par-3 13th that cost him a spot in a playoff.

From an unbylined USA Today story:

But he hit a pitching wedge instead of a gap wedge to the hole, flying the green and leaving himself with a pitch from the rough he had no way of getting close to the hole. He made bogey, then compounded his error on No. 15 by quitting on a gap wedge and leaving it so short he had to chip from the front of the green for another bogey.

In the end it wasn't strategy but execution.

"Thirteen and 15 were the two bad shots of the day that I'll look back on where I let it go," Mickelson said.

I was standing behind the 13th green after Mickelson's shot with USGA Executive Director Mike Davis, who pointed out that there was a line about 20 feet left of the hole location that a shot with proper spin could take and like spin right to within 10 or so feet of the hole, mitigating the risk.