Video: AJGA Recently Set An Under Four Hours Time Par

Great stuff on Morning Drive today exposing the AJGA's pace of play work as part of Golf Channel's push this month. Namely, the AJGA getting to explain their check point and time par system that is working. It's a sharp contrast to the USGA's glossy campaign that is not backed up by the implementation of a time par system at the U.S. Open.

The most interesting thing I learned from AJGA executive director Stephen Hamblin and player representive Nicole Morales is their abandonment of the honor system and the 17-minutes a round saved by asking players to walk ahead to the next tee when they've holed out first. They also recently set a time par of 3:58 at an event and rounds averaged under that.

I also was intrigued by Hamblin's mention of this as a "safety issue" by keeping everyone out of midday hot weather an hour less a day. Considering the length of the days at the recent U.S. Open at Merion, that's not a bad point!

Closing The Book On Merion '13...

In hearing the reaction to the U.S. Open at Merion a few days removed, it's been fascinating how many people have said they found the last day dull because of the setup and not the course. A decade ago the consensus would have been that this was classic U.S. Open golf, but it seems at least in casual chats I've had that tastes have been refined to recognize the style of golf played at Merion erred just a bit too much on the side of "last man standing" instead of "best man emerges."
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Unpaid 10-Second Ad Appearance Costs Amateur His Status

But he can receive equipment manufacturer balls and clubs to be counted at USGA events for advertised ball and club counts! 

What a wacky world, as Julie Williams reports on Scott Pieri losing his amateur status after he "made a 10-second appearance in a commercial for Golf Etc., a local club-fitting store owned by a friend, to deliver a brief testimonial."

And if you want to start your week off in peachy fashion, just read the contradictions in the Decisions on Amateur Status. Breathtaking.

Father-Son Aces On Same Hole, Same Round

Thanks to reader Taylor for passing along Cameron Smith's interpretation of David Barron's behind-a-paywall Houston Chronicle story of a father-son hole in one double.

It seems Lonnie and Zach Widener pulled off this amazing 1-in-17 million accomplishment at River Pointe Golf Club's 6th hole, dad from 115 and son from 100 yards.

"It's probably going to be the most memorable thing we accomplish together," Lonnie Whitener told the Chronicle. "I just hope we have a lot more good things to come. It's one of the coolest things you could ever do."

Video: Bubba To Caddie: "There's just no reason for me to show up."

Thanks to Doc from golfcentraldaily.com for this mini-meltdown by Bubba Watson directed at caddie Ted Scott during the Travelers Championship final round.

Ken Duke
beat Chris Stroud on the second hole of sudden death to win.

Meanwhile out on the Champions Tour, the caddies have been told not to enter a certain restroom. Rough times for loopers!

**Corrected the headline to note he said "me" and not you.

Steiny Scores! Adds Justin Rose To The Stable

Tim Rosaforte with the news that apparently won't come as a shocker to anyone who saw the U.S. Open champion and the agent for Tiger Woods speaking at the Memorial a few weeks ago.

Actually, it's still shocking.

Rose had been represented by Marcus Day of 4Sports & Entertainment. Industry sources knew Rose was talking to Steinberg three weeks ago at the Memorial. They had a private discussion on the putting green prior to the opening round.

Steinberg also just signed University of Washington's Chris Williams, one of the top prospects leaving the college ranks.

Course Operator: "The best golfers in the world were unable to break par at your tournament once again, and nothing about the course setup looked fun to me or to the golfers"

Predictably the USGA's well-choreographed Pace of Play initiative launch has fallen a bit flat with golfers and operators who are struggling with the duel message of faster play and US Open setup practices that bogged down play. And this is without most knowing that the USGA steadfastly is opposed to implementing their own time station system at the US Open even though it's been successful in their other championships.

Gene Yasuda publishes a letter from Eagle Golf CEO Joe Munsch to USGA President Glen Nager in response to a comment in the launch where Nager called on golfers to stand up to the industry.

You said the game at the recreational level needs to be fun. You said golf course operators need to slow down green speeds, lower rough heights, widen fairways, and generally make the courses more playable. These comments suggest you have not recently visited a course that was not set up for one of your tournaments, because golf course operators have understood these issues and done these things for years.

You further stated that the professional game is not the standard for the recreational game and that the recreational level needs to have a different paradigm. Those thoughts are surprising coming from an organization that recently ruled to ban the anchored putter, created unnecessary controversy when Callaway introduced the “non-conforming driver” and often frowns on the improved travel distances of today’s golf balls.

I am left to wonder what exactly is the different “paradigm” sought by the USGA? Most, if not all, of the organization’s recent applicable rulings attempt to make the game more difficult and less fun to play.

Most disturbing to me was when you called for recreational golfers to visit your web site and unite with the USGA to send a message to the golf industry that the game needs change and become more fun.

Those of us on the front lines of the golf industry have understood this for years. Our courses don’t have six-inch rough, 530-yard par 4s, and 270-yard par 3s. The best golfers in the world were unable to break par at your tournament once again, and nothing about the course setup looked fun to me or to the golfers, based on their comments and on-course reactions throughout the week.

In the golf industry we fight, scratch, and claw to get golfers out to our courses. If they don’t have fun, they don’t come back. We have known for years that time is a factor. I am glad the USGA has finally come to this realization as well.

If you haven't seen Golf Channel's Pace of Play Month page, you can find all of their recent (excellent) coverage here, including this piece by Rex Hoggard on the PGA Tour's policy. It included this from Paul Goydos:

“We’ve been plagued by slow play for years, and it turns out it was a 14-year-old that was the problem,” Goydos said. “We should be embarrassed by that. I find that appalling that they did that. He was penalized for not knowing how to beat the system, not for slow play.”

But neither Goydos nor Glover dispute the trickle-down effect slow play in the Big Leagues is having at the grassroots level.

“You have your favorite players, and you want to emulate them. If that player has a two-minute pre-shot routine, that’s what you’re going to do,” Glover said.

Hey, What About Inverness?

With Merion's U.S. Open success folks have wondered about other supposedly past-their-prime venues and Dave Hackenburg makes a case for his home state's once regular member of the major championship rotation: Inverness.

The Inverness property totals about 300 acres, according to chief operating officer Eric Rhodes. That doesn't include considerable acreage owned by Health Care REIT across Dorr Street that has been made available to the club for past major championships, or some city-owned land to the west that could be used.

''We might be the only tournament club in the country that is capable of parking every car on site," Rhodes said.

Meanwhile, the golf course is about to get even better. Inverness is going to close its course for the year in August to regrass all greens and many fairways, renovate all those bunkers that were not dealt with before the 2011 Senior Open and to reconfigure the Nos. 1 and 10 tees in a manner that could lengthen and considerably toughen those holes.

NBC Hinting At Something In Delineating Between East Coast U.S. Open Vs. West Coast U.S. Open?

When they make the press release distinction of an East Coast U.S. Open while highlighting ratings, one has to wonder if...

A) The network whose contract is up in 2014 is suggesting they would like to play fewer  East Coast U.S. Opens compared to those in the dreaded West where the weather is better and prime time viewing across much of the land boosts the numbers, or...

B) The network whose contract is up in 2014 is suggesting they should pay less for East Coast U.S. Opens compared to those in the dreaded West where the weather is better and prime time viewing across much of the land boosts the numbers.

There are only two West Coast U.S. Opens on the current docket from 2014 to 2020.

Anyway, just a thought.

The final 2013 East Coast U.S. Open ratings...For Immediate Release:

MOST-VIEWED EAST COAST U.S. OPEN FOR GOLF CHANNEL ON NBC IN SIX YEARS
 
ORLANDO, Fla. (June 20, 2013) – GOLF CHANNEL ON NBC’s tournament coverage and Golf Channel’s news programming scored record audiences for the USGA’s U.S. Open, America’s National Golf Championship, which was held last week at the historic Merion Golf Club near Philadelphia.  GOLF CHANNEL ON NBC’s weekend tournament coverage was the most-watched East Coast U.S. Open in six years (since 2007 at Oakmont Country Club), while Golf Channel posted the network’s most-watched U.S. Open Week ever for an East Coast event (second most-watched U.S. Open Week of all-time behind last year’s event at The Olympic Club in San Francisco), according to data released today by The Nielsen Company.
 
“With this year’s U.S. Open, the USGA created a complete test of golf, as well as reintroduced the historic Merion Golf Club to fans worldwide,” said Mark Lazarus, Chairman, NBC Sports Group. “Our marketing and promotional teams, combined with Tommy Roy and our exceptional production team, throughout the week on Golf Channel and NBC gave fans a great viewing experience of our national championship.”
 
NBC Sports Group’s comprehensive coverage of the U.S. Open was highlighted by:
 
GOLF CHANNEL ON NBC Weekend Coverage:
·         GOLF CHANNEL ON NBC’s final round coverage on Sunday delivered 8.4 million average viewers (5.4 rating), making it the best East Coast final round at the U.S. Open since 2007 at Oakmont Country Club and +14% more than 2011 U.S. Open at Congressional Country Club (4.5).
·         GOLF CHANNEL ON NBC’s final round coverage peaked with 13.7 million average viewers (8.4 rating) on Sunday from 7-7:30 p.m. ET.
·         GOLF CHANNEL ON NBC’s Weekend Coverage delivered 6.8 million average viewers, making it the most-watched East Coast U.S. Open since 2007 at Oakmont Country Club.
·         GOLF CHANNEL ON NBC’s Weekend Coverage reached 31 million viewers.
·         GOLF CHANNEL ON NBC’s third round coverage on Saturday delivered 5.4 million average viewers (3.7 rating), which was the best East Coast U.S. Open third round since 2007 at Oakmont Country Club and was +17% over 2011 U.S. Open at Congressional Country Club (3.1).
·         GOLF CHANNEL ON NBC’s early round coverage on Thursday from 3-5 p.m. ET delivered 2.45 million average viewers (1.8 rating).  This was +34% more than 2011 U.S. Open at Congressional Country Club and was the most-watched Thursday East Coast U.S. Open coverage since 2005 at Pinehurst.
·         GOLF CHANNEL ON NBC’s early round coverage on Friday from 3-5 p.m. ET delivered 2.79 million average viewers (2.0 rating).  This was +52% more than 2011 U.S. Open at Congressional Country Club and was the most-watched Friday East Coast U.S. Open coverage since 2009 at Bethpage Black.
 
Golf Channel LIVE FROM THE U.S. OPEN Week:
·         LIVE FROM THE U.S. OPEN drove Golf Channel to its second most-watched U.S. Open Week of all time, behind last year’s event at The Olympic Club. This also represents the most-watched U.S. Open Week for Golf Channel from any East Coast venue.
·         Golf Channel reached 9.1 million viewers across last week, +24% vs. 2011 U.S. Open at Congressional Country Club.
·         LIVE FROM THE U.S. OPEN programming reached more than 7 million total viewers for the week (+15% vs. 2011).
·         MORNING DRIVE content reached almost 2 million viewers (1.9mil) – setting a new weekly high for the daily morning show in 2013.
·         LEE TREVINO: AN AMERICAN CHAMPION, which showcased the 1971 U.S. Open at Merion Golf Club, has reached 1.4 million viewers to date with premieres on NBC on Sunday, June 9 and Golf Channel on Monday, June 17, making it the most-viewed Golf Channel-produced documentary in 2013.
 
GolfChannel.com’s and Golf Channel Mobile’s Coverage of U.S. Open:
·         GolfChannel.com scored its most-clicked week ever for page views (14.98 million, +56% YOY), unique visitors (2.37 million, +12% YOY), and video starts (2.84 million, +358% YOY).
·         Golf Channel Mobile scored its second most-clicked week ever for page views (10.17 million, +35% YOY) and unique visitors (440K, +36% YOY).