Pasadera Becomes Nicklaus Club-Monterey
/Jerry Stewart reports on the Jack Nicklaus-designed Pasadera Country Club becoming Nicklaus Club-Monterey.It's part of a re-branding and China's to blame.
The re-branding is part of a recent deal that saw Nicklaus-China, an entity of the Nicklaus Companies, signing a formal partnership with Hainan Airlines (HNA), who owns the private club. Under the agreement, Nicklaus-China will use Nicklaus Companies and Nicklaus Design to offer turnkey development services and support to the 13 golf courses currently owned by HNA. Along with 11 courses in China, the airline company also owns Somers Pointe GC in New York and Nicklaus Club-Monterey.
"Nicklaus-China will manage the course, reporting directly to Jack Nicklaus," said Nicklaus Club-Monterey sales director Robin Shelton. "Our main focus is on operations and service delivery."
As opposed to service...