Flash: "Proof! CEOs hurt companies by golfing too much"

CNBC's Jeff Cox files the stunning revelation coming out of University of Tennessee and Alabama labs confirming what we all feared: excessive CEO golfing can lead to weaker returns.

Of course, any CEO who still turns in scores at this point will actually confirm something about them to their shareholders, the researchers dug deep into handicap info to expose this disturbing finding.

Using the records from 363 chief executives in the S&P 1500, the study drew some conclusions sure to scare more than a few of them off the course.

For one, it found that executives who use their time to lower their handicaps also often lower their firms' returns. The study also concluded, not surprisingly, that these same executives who play more often than their peers are more likely to lose their jobs.

"Top traders want to know everything they can about a company before they get involved in a name—down to where its C-level executives dined the night before a big day of investor meetings, for example. You never know how an overdone steak or disagreeable conversation will affect their mood after all, and inadvertently the stock price," New York brokerage Convergex said in a note that unearthed the study from August 2014.

So that's what it's come to, eh? So it's dachshund racing in suits?

In companies where the CEOs played more than 22 rounds of golf a year the return on assets was about 1.1 percentage points lower than firms where the top executives played less frequently. That's significant because the average ROA for the sample was about 5.3 percent, so the performance was equal to about 20 percent lower.

"Some CEOs in the database play in excess of 100 rounds in a year!" the study said. "While some golf rounds may clearly serve a valid business purpose, it is unlikely that the amount of golf played by the most frequent golfers is necessary for a CEO to support her firm."

Here is the deeper analysis from CNBC...

If DJ Wins, Your (PGA Tour Superstore) Driver Is Free

Here's a clever promotion involving Golf Digest's U.S. Open cover model, Dustin Johnson.

From the folks at TaylorMade who deserve some points for an imaginative stunt that isn't totally out of the realm given Johnson's recent form: DJ wins, you either get a refund on the driver you bought in the month leading up to the U.S. Open, or you get a free one for filling out the PGA Tour Superstore form.

All the details here.

It’s Back! PGA West Stadium Hosting TFKA The Hope

Last time we saw it on the PGA Tour, poor Tip O'Neill was stuck in a bunker and Corey Pavin won there barely making it to some of the fairways. But since then players started doing yoga, ditched the persimmons and even played a bunch of Q-School rounds at PGA West's Stadium course.

The iconic Pete Dye design returns to the Bob Hope Classic CareerBuilder Challenge In Partnership With The Clinton Foundation.

Larry Bohannan reports the addition of PGA West Stadium and the Nicklaus Tournament Course to replace the Nicklaus and Palmer private courses. It was, gulp, 29 years ago that the Stadium got its one shot at hosting the Hope.

The Stadium Course is famous in the desert for hosting the Skins Game from 1986 through 1991, but also for the one year it was played in the PGA Tour event known as the Bob Hope Classic. Designed by Pete Dye, the Stadium Course was different than almost any golf course in the course in 1987, and the scores reflected the course difficulty. Corey Pavin won the event, then a 90-hole tournament, at 19-under 341, well above the typical low winning scores of the time.

With an island green on the par-3 17th, a 200-yard carry over water on the par-3 fifth and a 20-foot-deep bunker on the par-5 16th, the Stadium Course presented strong challenges to the tour players and 384 amateurs in the field in 1987. The pros grumbled, with Ken Green saying the course needed a few sticks of dynamite and other players saying the one-year-old course was just unfair. The pace of play was slow for amateurs and celebrities, including Speaker of the House Thomas P. "Tip" O'Neill who found himself flailing away at the bottom of the bunker on the 16th hole on national television.

PGA Tour Responds To Garcia Heckling Concerns

I've noticed a greater tolerance of loud and rude types at PGA Tour events and the conspiracy theorist in me chalks it up to fear of upsetting the only people who matter (18-34 y.o.'s). Hopefully I'm wrong. And while it's part of the fun at Scottsdale and good times are not to be discouraged in the appropriate places, there is a concern with too many drunks getting too close to the action. Because as we saw at The Players, where the group behind the 17th tee desperately needed to be coralled, folks worldwide noticed.

The Guardian's Ewan Murray followed up with the PGA Tour and a statement was issued to clear the air, preventing an international incident. For now.

“If players were subjected to inappropriate comments and heckling during their rounds at The Players, that behaviour is completely contrary to our goal. Over the last several years, we doubled uniform police, significantly increased our private security presence and hired more senior officers to help with crowd control.

“We will continue to evaluate ways in which we can be more diligent in reducing any distraction to players and ensuring our no-tolerance policy is implemented. Fans who act inappropriately and affect the tournament experience with disrespectful behaviour will be ejected immediately.

“The Players 2015 was one for the record books and we are dedicated to ensuring a few poorly behaved fans do not impact the competition or the experience for our players and fans.”

Video: 30 Days From The U.S. Open At Chambers Bay

Do I notice a little more green after the recent rains? Of course, when this feature 30 days out from local TV news cuts to the shot of Rory at Quail Hollow, Chambers Bay still looks wonderfully lean, barren, crunchy and other-worldly.

Chris Francis
reports for KIRO TV on the various preparations, with updates from on-site man Danny Sink and footage of the repaving effort on that one road leading in that the golf world will get to know too well!

Some Pebble Beach 17th Photos Under Construction

Thanks to reader Jay for these photos of the revamped 17th at Pebble Beach under construction/grow in. The green has been sodded, in case you were wondering.

The reclaimed square footage and basic bunker shapes look excellent. The final details remain TBD.

Thanks Jay:

Plenty of drainage in the approach!