Lexi Fallout: Golf's Five Families Convene At Augusta...

"How did things ever get so far?"

"This Lexi business is going to destroy us for years go come."

I'm paraphrasing of course, but it's fun to imagine the professional tours--which let their players play slow, mark their golf balls constantly (unless it's a backboard for a playing partners)--whining about the Rules of Golf not having addressed issues related to HD and DVR's.

But as Jaime Diaz reported in Golf World, the Corleonie's, Barzini's and Tattaglia's of golf got together to bark at each other about Lexi Thompson's penalty at the ANA Inspiration.

There were intense exchanges in which tour leaders, worried about the perception of their products, argued that rules changes were needed posthaste to stop situations that fans and even players found unfair and nonsensical. The most aggrieved party was the LPGA, and its commissioner Mike Whan, who had publicly called the Thompson ruling “embarrassing.”

“I understand Mike’s perspective,” USGA executive director Mike Davis said. “This was hard on Lexi Thompson, and hard on Mike Whan. But it was not bad for the game, because this is exactly the kind of dialogue that good change comes out of.”

Something tells me that did not give Commissioner Whan a warm, fuzzy feeling.

And this is why we still have cause for concern, just as we did in the days after the Lexi situation.

Golf’s leaders hope that the public will come to regard the rules as better reflections of common sense and fairness. But ultimately, it’s unavoidable that they will be applied on a case-by-case basis.

In Thompson’s case, even under a new standard of intent and reasonable judgment, it’s not clear that she would have not been penalized. As the video shows, Thompson missed replacing on the correct spot by about half a ball. Half a ball doesn’t seem like a lot, but especially on a short putt, it constitutes a pretty bad mark.

Closed circuit cameras caught the meeting:

 

 

PGA Of America To Forbid Sweater Sales During New May PGA Championship

Fearing a backlash from veteran members, the PGA of America's planned shift to a May PGA Championship has been held up by an internal struggle over the organization's ties to the complicated art of sweater folding.

It turns out neither cool weather or television ratings have proven to be main stumbling blocks in the bold calendar move that will end the Championship's run as an August event. No, the last issue in making a May move official involves sweaters and how they are presented to shoppers in the PGA Championship Merchandise Center.

According to a MorningRead.com report by former PGA of America President Ted Bishop, the organization was set to announce the May, 2019 move following discussion about the agronomic ramifications of unseasonably cool weather years in northern regions. When a vote was to take place, the 19-member board of directors wondered cool spring weather might undo years of progressive initiatives highlighting how PGA Professionals are more than just experts at folding a lambswool half-zip. 

“A board member mentioned the S word," a source told Bishop, referring to the insensitive phrase sweater-folder. "That's when the repressed emotions and deep-seated fears came out. It wasn't pretty."

The source revealed the comment of another board member.

"The first spectator who walks into the merchandise tent and sees someone folding a sweater will associate us with the very thing we’ve worked so hard to move on from, so we just can't move to May without further exploration,” one board member reportedly announced.

Bishop’s report says the PGA of America’s current solution is to simply ban the sales of sweaters at the PGA Championship no matter how chilly the temperatures get in Rochester or on Long Island. Another source says there will be a last minute attempt to have the PGA Tour make up for lost cool-weather gear revenue since the Tour spearheaded the schedule shake-up.

“Maybe it’s sweet justice,” the source told MorningRead.com, "that the flatbellies have to pay out of their Lululimen pockets after decades of disrespecting proper soft-goods merchandising. Just because they don't wear cotton anymore doesn't mean they should disrespect those who know how to work with natural fibers.”

The term “sweater-folder” has been used in derogatory fashion by vengeful club board members and retail reps spurned by club professionals who ignored suggestions to stock $350 cashmere V-necks. While the term's origins are unclear, golf historians believe the apocryphal roots of the epithet trace to 1958 in the Winged Foot restroom. Legendary pro Claude Harmon is said to have overheard a member conversation when he went to the upper level of the men’s locker room moments after having been spotted neatly restoring three folding-unfriendly Alpaca cardigans to their factory-folded state.

Since that fateful morning, hurt caused by the term has driven some out of the business altogether and is considered so toxic that the PGA of America is set to do the unimaginable: forsake revenue.

SI Players Poll: 66% Favor Players Move To March, PGA To May

As always the SI/Golf.com players poll features a nice mix of fun and provocative questions, and while there several to chew on, the drumbeat of talk about a PGA Championship move to May is building.

The players are on board...until the check out the mid-May forecast for Rochester.

Should the Players Championship be moved to March and the PGA to May?

YES: 66%

NO: 22%

Don't know: 12%

Loose lips: "That would be a much better fit."
"We have to, if we want to avoid competing with the NFL."

PGA Tour Not Likely To Be Allowing Shorts Anytime Soon

Former PGA of America president Ted Bishop suggests the organization he once served jumped the gun on allowing shorts at their major, solidifying it as the fourth of four and clearly not coordinating this European Tour-driven idea with the PGA Tour.

It's worth noting in the quote below that PGA Tour Commissioner Jay Monahan, more progressive than his predecessor, cites the pro-am appearance as a legitimately good reason for not budging. After all, do you want your picture taken with someone who looks like a professional in uniform, or in shorts looking like it's a casual round?

It appears that the PGA Tour was not consulted by the PGA this time. Similar to yanking the Fall Series from the Ryder Cup points system, the PGA of America pulled the trigger on a new shorts policy to the apparent surprise of the Tour. I’m not saying that the PGA needs to ask the Tour for permission to do anything, but when a policy affects both organizations, collaboration should be required. It’s another example of the PGA being shortsighted.

In a statement, Monahan pointed to the Tour’s unique relationship with sponsors during Wednesday pro-am rounds.

“That special experience, which no other sport can provide – where one of the world’s best players can play alongside two, three or four amateurs and those amateurs can look at that player playing the same clothes, the same club, the same course over the next four days – we think that’s really special,” he said. “We want to do everything we can to protect that.”    

Shorts In Practice! PGA Tightens Its Grip On Fourth Major Status

Would The Masters do it?

This simple question will be used as a barometer in the coming months and year as the sport faces pressure to relax rules in an effort to appeal to more people. While many of those efforts are necessary, the professional golfer's uniform has been a collared shirt and pants. Whether at a course or club, a well-dressed professional has more gravitas than one in shorts and anklets.

And of course you'll never see pros wearing shorts at The Masters, the best in golf.

So even though the PGA Championship is likely moving to the cooler month of May, the PGA of America announced today that they will allow players to wear shorts during practice rounds of all their championships. Let those grow-the-game sweeping declarations begin!

"It may go unsaid, but Donald Trump wants something from the PGA of America."

Michael Bamberger profiles PGA Of America CEO Pete Bevacqua but as a lot of things go these days, the story has to consider the relationship between President Trump and the PGA of America.

Writing for Golf.com/SI:

Bevacqua, with his staff and board, is considering moving the PGA Championship from its customary August date to May, which would give the golf calendar a different rhythm. Oh, and Donald Trump has Bevacqua on his contact list, as he has for some years—and he's been in touch.

The two met at Trump Tower in New York City shortly after the election. They played golf in late December at Trump International. More recently, Bevacqua received a call from Trump—that is, President Trump—while ferrying his young children around Palm Beach Gardens.

"It was kind of a strange situation," Bevacqua said recently. "Three kids in the car and then there's a call, 'Please hold for President Trump.' The kids just kept doing their thing. They're singing, oblivious. But at the end of the call, my daughter says, 'Was that the president?'"

So where does this all head? Bamberger opines:

The PGA of America has two of its events scheduled for Trump courses, the Senior PGA Championship in May and the PGA Championship in 2022. Trump and the Trump Organization would gladly welcome more PGA of America events. A great golf prize for the Trump family would be a Ryder Cup on one of its courses on either side of the Atlantic. (Venues have been selected through 2024. The '26 Ryder Cup appears to be headed to Ireland. Trump has two Scottish courses, in Turnberry and Aberdeen.) Eric Trump—now in charge of running his family's golf business in conjunction with Larry Glick, a Trump Organization executive—would naturally love a U.S. Open, a British Open or a PGA Tour event at any course bearing the Trump name. Long before Trump was elected, the USGA awarded Trump National Bedminster with the 2017 U.S. Women's Open. But given some of the extreme language used by Trump as a candidate and some of the positions he has taken as president, it seems unlikely that the PGA Tour, the USGA or the R&A, administrators of the British Open, will be eager to choose another Trump venue anytime soon.

I disagree. Should the PGA Championship move to May, Trump Doral is a no-brainer as either a future venue or replacement for one of the northern venues currently on the PGA Championship schedule.

Five Families Fun: U.S. Open Purse Jumps To $12 Million

The PGA Tour and PGA of America joined forces in 2013 to match and increase their signature championship's purses as part of a new collaboration. The move by two of the five families significantly bumped payouts to The Players and PGA Championship winners, and eventually pushed the USGA to the $10 million mark.

But as Joel Beall reports for GolfDigest, the USGA's announced move to $12 million should the attention of players.

"When you look at the USGA championships, by and large just about any way you look at, they’re the most important championships not only in the U.S. but in the world," Mike Davis, USGA executive director/CEO, said on Saturday prior to the USGA Annual Meeting in Washington, D.C. "And we talked about that and said the purses really should reflect that.”

The winner's share will see a significant raise as well. Last season, Dustin Johnson received $1.8 million for his efforts at Oakmont. This year's champion will take home $2.16 million.

The doubling of the purse since 2003 makes the U.S. Open, at least for now, the richest prize in major championship golf. The move also will bolster the U.S. Open ahead of an anticipated schedule shakeup that could permanently place the PGA Championship ahead of the U.S. Open.

Will the Tataglia's and Barzini's of Florida raise their $10.5 million purses perhaps sooner than planned?

PGA Show Review: "An absolute sloth"

Tony Covey at MyGolfSpy.com breaks down the PGA Show highlights, trends and observations.

However, it was his overall take on the model of a convention that will not go down well in West Palm Beach.

While the daily propaganda blasts from show organizers might have you believe otherwise, I’m here to tell you that the 2017 PGA Show was an absolute sloth. With noticeably light traffic in the aisles and plenty of open space (both on the show floor and the range at demo day), 2017’s easily qualifies as the most depressing PGA Show during my time in the industry.

Take it for whatever it’s worth, but several of my media colleagues (and others I’ve spoken with from inside the industry) are in complete agreement. Call it a worse show on the heels of a bad show on the heels of a not so good show.

Covey says the show in its current form, due to cost for all, "makes less and less sense."

Thoughts from those who attended?

PGA In May Could Come Down To Data Points

Rex Hoggard considers the pros and cons of schedule changes that would annually send The Players to March in exchange for a May PGA and a pre-labor day FedExCup. That deal is on the table from PGA Tour Coommissioner Jay Monahan, but whether the PGA of America pulls the trigger will come down to golf courses and "data points."

Hoggard points out the big agronomic issues with northern courses that host four of the next seven PGA Championships.

“When you run a major championship it starts and ends with the quality of the golf course, it starts and ends with the quality of the competition,” Bevacqua said.

But for every Hazeltine, Whistling Straits and Oak Hill, there will be southern courses that could replace them in May. So won't this, like most things, come down to the numbers?

Bevacqua explained it’s not a single factor that could see the PGA move to a new spot on the calendar, but instead a collection of data points – from golf course availability to how a May vs. August date could impact TV viewing.

“What would it mean to the quality of the broadcast, what would be a more powerful timeframe to broadcast the PGA?” Bevacqua asked hypothetically.

Since the PGA is now usually the second highest-rated major, August would seem more logical. But clearly there is a piece in this puzzle luring the PGA to consider a move to May and Mothers Day weekend. Only time will tell what that piece is.

Former PGA Prez: "PGA Championship in May? No way"

Former PGA of America president Ted Bishop pens an item for the Morning Read questioning the possible PGA Championship move to May?

Given Bishop's intimate working knowledge of the current PGA of America way of thinking, his insights are particularly impactful. If this were match play, Bishop sees PGA Tour Commissioner Jay Monahan winning this one 5&4 over the PGA of America's Pete Bevacqua.

Bishop suggests agronomy as the main concern, especially in the greater New York area.

Worse yet, May virtually eliminates some of the classic PGA Championship venues such as Hazeltine, Medinah, Whistling Straits and Baltusrol. Because of climatic conditions, the PGA Championship map would shrink if the event were to move to May or earlier. 

Early spring jeopardizes even Valhalla in Louisville, Ky., a site owned by the PGA and one that Bevacqua seemingly has shunned. In 2012, the PGA spent $5.5 million in course renovations and delivered a memorable ’14 championship won by Rory McIlroy as darkness fell. There is nothing on the docket for Valhalla. It will be the first time since 1996 that the PGA has gone longer than four years in playing a PGA, Ryder Cup or Senior PGA at its own facility. Louisville is renowned for the Kentucky Derby in early May, so where does the PGA Championship fit in the corporate picture later in the month at Louisville? It fits nowhere.

As for the PGA of America's motive in listening to the PGA Tour on this, Bishop speculates...

Maybe it makes sense for Monahan to cough up the PGA’s purse of $10 million per year to cement his FedEx deal for the future. It still would be a bad deal for the PGA, which can own the August sports calendar for three out of every four years.

Commish Monahan Pledges Tour Return To Miami, Shorter Playoffs

New PGA Tour Commissioner Jay Monahan sat down with Golf Channel's Rich Lerner at Kapalua, with part one of their chat airing on Monday's Golf Central (part two is set for Tuesday's Morning Drive).

He touches on slow play at the 7 minute mark and the answer isn't encouraging given that he cites the tour's ability to sign off on time for television as a sign that things are okay.

But of more immediate note were remarks on trying to return to the Miami market, but probably not to the president-elect's Trump Doral.

“Like any relationship, we’re committed to finding a way to get back there.”

Monahan said the Tour continues to seek a new sponsor for the Miami stop, which has been a Tour stable since 1962, and that it’s “highly likely” that the circuit would return to South Florida.

But at Trump Doral? Monahan was not that specific.

As for the impact Trump’s presidency...

“We see president-elect Trump as being probably the best golfer to ever sit in office and probably the most golf knowledgeable,” he said. “For the game, that’s a tremendous thing.”

Best golfer to ever sit in the White House? They say the president from Massachusetts was pretty good.

He seemed to lower expectations for a potential PGA Tour schedule ending by Labor Day, but did confirm that if the PGA of America moves its championship to May and all other dominos fall, that the playoffs will be shortened by one tournament.

Monahan said no decisions on possible changes have been made and that the other players in the mix, most notably the PGA of America which would give up its spot as the year’s last major, would need to see the value of a possible makeover.

“It’s not as though we’re going to say this is the schedule, everyone has to adapt,” he said. “Our responsibility is to work very closely with the PGA of America and it’s got to work for everybody.”

Another piece of those changes would likely be a reduction of the number of FedEx Cup Playoff events, from four to three, and Monahan confirmed postseason contraction is a consideration. “If we were to execute the schedule that I just mentioned I think it’s likely,” he said.

Based on sponsorship contracts, that would likely mean the end of the Boston stop, leaving New York and Chicago/Midwest as the two "playoff" events.

Part one here:

SBJ's Predictions For 2017: Look For FedExCup Changes, No New PGA Tour Broadcast Deal

There are a couple of intriguing insider notes from SBJ's well-connected John Ourand related to PGA Tour business in this 2017 predictions column.

9. No new broadcast deal for PGA Tour

It’s no secret that the PGA Tour will have conversations with CBS and NBC about opening up their broadcast deals. But the tour knows that there’s no big deal to be had here. The big media money comes in 2021 when the PGA Tour’s cable rights with Golf Channel are up. Until then, look for the PGA Tour to cut interesting streaming deals with companies like Facebook and Twitter as it studies the landscape before its cable negotiations kick in.

The column also includes a note on Amazon's desire to get into sports this year, though Ourand cited the emerging streaming network as targeting other sports such as tennis.

10. FedEx Cup changes coming

There’s been a lot of talk inside the tour about shortening the FedEx Cup so that it would not run up against college and pro football games in September. The tour will decide this year that it will conclude the FedEx Cup on Labor Day weekend starting in 2019. The knock-on effect from the compressed August schedule will see the PGA Championship moved from August to May and the Players Championship moved from May to March. That will start the golf season with a lot of momentum with one big event a month (from the Players to the Masters to the PGA Championship).

I'm still struggling to see how this works for the PGA of America in two big ways: agronomically and financially. A May date all but rules out several markets they visit or want to revisit (Rochester, Minneapolis, middle-of-nowhere Wisconsin), while the August date is actually a decent one given the fairly uncrowded landscape.

From a historical perspective, giving up the August date for the low-rated, lowly-anticipated FedExCup also seems short-sighted.

On the plus side, returning The Players to March beefs up a Florida swing already feeling a little depleted by the elimination of the Doral stop, while a May PGA Championship would open up a few markets of interest.

PGA Championship Contemplating A Permanent Move To May?

There has been increased chatter about the Players Championship moving back to March, but the various headlines working off of Rex Hoggard's story suggesting a 2020 PGA Championship move to May missed the buried lede: golf's fourth major may be considering moving from August to May. Permanently.

Check out the key quotes from PGA of America CEO Pete Bevacqua, quoted by Golf Channel's Rex Hoggard about what we already knew (the 2020 event may be played in May to avoid the Tokyo Olympic Games), and what we hadn't expected:

“We are huge proponents of the Olympics. We are all about the Olympics, but we also have to protect the PGA Championship and we can’t just bounce the PGA Championship around every four years,” Bevacqua said.

Can't bounce around.

And...

“To truly make it work, to make it succeed and to make sure golf is in the Olympics for the next century, the whole schedule needs to be adjusted,” he said.

Bevacqua may be testing the waters to see how television and fans feels about the change, but I'd guess he and new PGA Tour Commish Jay Monahan have sketched out a new schedule post-2019 that moves the Players to March, the PGA to May and the "playoffs" to a conclusion before or on Labor Day.

This would be an enormous boost to the PGA Tour's moribund playoff product where ratings stink, the format does not resonate and players seem uninspired following the PGA Championship. But put the playoffs back a few weeks after The Open, inject just a little life in the format (play-off), and suddenly a few of those issues go away.

So it would make sense for the PGA Tour to move the Players back to March, allowing the PGA Championship to move permanently to May. Except that...

The PGA of America's PGA Championship currently owns an August date when there are few other major sporting events, giving it the opportunity to regularly register the second highest rated golf telecast of the year behind the Masters.

Furthermore, as difficult as August can be agronomically, May might be even more of a headache for northern venues that experience a long winter. Places like Rochester, Long Island, Whistling Straits and Minneapolis are all very tricky to get peak conditions in May, impossible in a freak year.

So thinking of this as a trade, I'm feeling like the PGA Tour gets the better end of the bargain, solving two huge issues. There has to be one piece for the PGA of America missing. Maybe a player to be named later or some cash sent along as a courtesy?

With a television contract due to expire after the 2019 PGA, it's clear the PGA of America CEO is testing the waters for a permanent move.